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AMA Announces Roster of US Team Contesting 2014 International Six Days Enduro

The American Motorcyclist Association has announced the full contingent of US riders who will compete at the 88th International Six Days Enduro, Nov. 3-8, in San Juan, Argentina. Joining the previously announced World Trophy Team is a full roster of 31 gold-medal hopefuls on the Junior Trophy Team, the Women’s Trophy Team and six club teams.

DragonFire and WPS Team Up For Success

DragonFire has teamed up with leading aftermarket parts and accessories distributor Western Power Sports (WPS). In signing a distribution deal with WPS, a key link to the consumers is now complete, and 98 percent of all DragonFire products are now available through WPS.

Rancho Becomes an Official Sponsor of Tread Lightly!

Rancho is a leader in the performance off-road industry. Tread Lightly! is a national nonprofit organization that is dedicated to protecting and enhancing recreational access and opportunities by promoting responsible recreation through ethics education and stewardship programs.

Zero Motorcycles Joins 2014 AIMExpo

The American International Motorcycle Expo (AIMExpo) welcomes a new OEM partner to the 2014 event this October 16-19 in Orlando, Florida, as California-based Zero Motorcycles, maker of high performance electric motorcycles, will be exhibiting and hosting its 2015 Dealer Convention at AIMExpo.

Marshall Distributing Names Woody’s Traction Vendor of the Year

Marshall Distributing held its annual national sales meeting this week in Frankenmuth, Mich., with over 50 brands represented to provide training and product knowledge to Marshall Distributing sales, purchasing and management staff. There were vendors from the ATV, Cycle, Snow, and UTV industries.

Lazer Star Lights Launches New Website

Lazer Star Lights has launched its new website at LazerStarLights.com. Lazer Star offers LED, HID and Halogen lighting solutions for trucks, Jeeps, ATVs, UTVs, motorcycles and marine vehicles.

Bell Helmets To Be Official Helmet Sponsor for Loretta Lynn’s Amateur National Motocross Championship

Bell Helmets has announced it is the Official Helmet sponsor and the presenter of the Holeshot Award for this year’s Rocky Mountain ATV/MC AMA Amateur National Motocross Championship held at Loretta Lynn’s ranch in Hurricane Mills, Tenn., July 27 through August 2.

Rockford Fosgate Partners with Riverpark, Inc. as an OEM Distributor

Rockford Fosgate, a leader in high-performance audio systems, has announced that it has partnered with Elkhart, Ind.-based RiverPark, Inc. as an OEM distributor for recreational vehicle and motorsports channels, effective August 1.

Spectro Oils Sponsors July 2014 Kickstart Classic

This month, Spectro Oils President, Dave Miller along with Foreign Sales Manager, Ken Ciocci will attend the Kickstart Classic. The Kickstart Classic ride is open to all makes, models and years of motorcycles. 2014 will be the fourth year of this two-day ride.

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Arrow Special Parts Announces New Pricing and MAP Policy for US Market

Arrow Special Parts, the manufacturer of Arrow exhaust systems, has released its pricing for the third and fourth quarters of 2014. Along with this pricing, Arrow Special Parts announced it will now have a MAP policy for the US market to enhance brand value to its dealer network.

Affliction Announces Easyriders Archive Clothing Collection

Affliction Clothing has announced a collaboration with Easyriders Magazine to create an exclusive, limited edition collection featuring the artwork of David Mann from the Easyriders archives. The collection will capture the essence of the biker lifestyle.