Connect with us
Close Sidebar Panel Open Sidebar Panel

Changing Lanes

DragonFire and WPS Team Up For Success

DragonFire has teamed up with leading aftermarket parts and accessories distributor Western Power Sports (WPS). In signing a distribution deal with WPS, a key link to the consumers is now complete, and 98 percent of all DragonFire products are now available through WPS.

Advertisement

Click Here to Read More
Advertisement

DragonFire has teamed up with leading aftermarket parts and accessories distributor Western Power Sports (WPS).

 

"DragonFire is the leader in aftermarket parts and accessories in the UTV Side-X-Side marketplace," states General Manager David Asher. "From our trademarked RacePace, RockSolid and ReadyForce product lines to our performance-based racing history, DragonFire has emerged from being a race-specialty shop to become the TRUE player for the entire UTV industry."

 

However, this success doesn’t mean they have forgotten their roots. DragonFire supports 2X Mint 400 champ Lacrecia Beurrier in the Best In The Desert series, Lucas Oil Off-Road series hot shot Ken Benson out west, UTV Rally Raid competitor Jimmy Keys down south, Marcus and Mouse Pratt in the GNCC series, among others. Of course appearing in four consecutive seasons of Destination Polaris with our "Project X" builds — seen by more than 80 million people on Fox Sports Net — hasn’t hurt DragonFire’s reach one bit!

Advertisement

 

Knowing who DragonFire is certainly helps, but getting dealer access is equally important. In signing a distribution deal with WPS, this key link to the consumers is now complete according to Asher. "It is important to note that 98 percent of all DragonFire products are now available through Western Power Sports."

 

"We are excited to add DragonFire to the portfolio of brands WPS offers," adds Western Power Sports President Craig Shoemaker. "Our rep force is second to none, and they are ready to heat things up in the booming UTV business."

Advertisement
Click to comment
Connect
Motorcycle & Powersports News