Powersports Business Institute@AIMExpo Details Announced
For 2014, Powersports Business Iinstitute@AIMExpo will feature 32 educational sessions focused on improving all facets of the powersports retail business model in four key areas: sales and marketing, digital solutions, services and operations, and powering profits.
Hammerhead Engineering Hires V-Twin Marketing as Agency of Record
Hammerhead Engineering, the manufacturer of Harley-Davidson Engine Cooling Systems, Love Jugs, has chosen V-Twin Marketing as its PR and Marketing Agency of record. The patent pending Love Jugs solution dramatically reduces the operating temperature of a Harley-Davidson V-Twin.
VP Racing Fuels Taps Chris Wall to Lead Corporate Marketing
VP Racing Fuels has announced the appointment of industry veteran Chris Wall as Chief Marketing Officer. This announcement is another strategically significant step in VP’s transformation, according to Alan Cerwick, President of VP Racing Fuels.
Motor Trike Launches the Spartan
The launch of the Spartan makes this the 12th IRS conversion in Motor Trike’s arsenal. Motor Trike incorporates the standard Harley-Davidson tail lights into the body. The flare of the rear fenders give the Spartan a more nostalgic look, complimented nicely by the upgraded wire wheels.
Southern Tier Harley-Davidson Acquires Second Dealership Within a Year
Southern Tier Harley-Davidson announced that it has acquired Independence Harley-Davidson in College Station, Texas. The acquisition marks the third location for Southern Tier Harley-Davidson with stores in Binghamton and Painted Post, New York and now College Station, Texas.
Rivera Primo Inc. Names Patrick Garvin Director of Sales and Marketing
Rivera Primo Inc. welcomes Patrick Garvin to the RPI family. Formerly of J & P Cycles, Patrick will assume the role of Director of Sales and Marketing for Rivera Primo Inc. and its RP Tronix division. Patrick will initially be working from his home in Iowa.
AMA East Harescrambles Championship Series Ramps Up
Woods racers in the eastern United States still have several opportunities to collect championship points as the AMA East Harescrambles Championship Series kicks off the second half of its season with rounds in Pennsylvania, Ohio, Florida and Illinois.
2014 AIMExpo Surpasses 400 Exhibitor Mark with SHOEI Helmets
The American International Motorcycle Expo (AIMExpo) has reached a significant milestone by eclipsing the 400th exhibitor mark for the first time in only the show’s second year. AIMExpo exceeded the landmark number with the addition of SHOEI Helmets, a global leader in helmet manufacturing.
Giant Loop Launches Giant Loop Snow Line
Adventure-proof packing systems innovator Giant Loop has announced the introduction of a new line of products this fall for the 2014-2015 winter powersports season. The new Giant Loop Snow line is targeted at the hardcore mountain sledder, demanding touring snowmobile rider and the growing crossover market of snow travelers.
Special Awards Up For Grabs at AMA Amateur National Motocross Championship
As the fastest amateur motocrossers in America compete for AMA National No. 1 plates this week at the Rocky Mountain ATV/MC AMA Amateur National Motocross Championship, presented by AMSOIL, in Hurricane Mills, Tenn., the best of the best will be in contention for special awards presented at the event.
Allstate Announces Rider Protection Project at Sturgis
Rider Protection Project built by Allstate, is a collection of programs and applications to help keep riders riding safely. With tools like the Rider Risk Map and the GoodRide app, Allstate helps raise awareness of motorcycles on the road.
AMA Motorcycle Hall of Famer Margaret Wilson Passes
The American Motorcyclist Association expresses its condolences to the friends and family of Margaret M. Wilson, AMA Motorcycle Hall of Famer and longtime patron of the AMA Motorcycle Hall of Fame. Mrs. Wilson passed away July 23 after a short illness. She was 98.