Apparel Pro: Safety Labels
While required on the racetrack in the United States, CE ratings still influence buyers based on the advanced testing standards for apparel.
A Cigarette Behind the Ear Equals No Job, Idiot!
As I write this letter, I am getting ready for Sturgis 2020. Bigun (Lena) and I leave on Friday, Aug. 7. This will be my 34th Sturgis Rally in a row.
How Much ‘Gubment’ Cheese Is Too Much?
The COVID-19 virus continues to paralyze our world. The numbers are reaching record highs and hospitals are busting at the seams. The state of Texas has closed all bars in the state, mine included.
Apparel Pro: Full-Face Helmets
No mask? No problem. In the era of COVID-19, motorsports activities have emerged as a popular way for people to finally escape their homes but still remain socially distant.
Shop Talk: The 98% Solution
There are cycles in everything. Weather, economies, business and even health. But it’s what you do during these cycles that can help keep your dealership performing at a very high level.
Shop Talk: Universal Law
Another Universal Law is the Law of Attraction. Simply put, we attract into our lives whatever we put out. What the heck does that mean? It means, what you do is what comes back to you. Has this ever happened to you?
Can Ya Dig It? The Bigun Rick Show & The Sea Hag
My beer joint has been in business for 25 years and it is the hangout and meeting place for anybody and everybody on two wheels, mainly Harley-Davidson enthusiasts!
Apparel Pro: Selling Gloves
There’s a great debate between riders about the need for gloves. For those who choose not to use them, you might be able to convert them based on four factors: comfort, grip, protection and style.
Can Ya Dig It: It Was the Perfect Day, Or Pretty Dang Close!
Ran comes back home to Dallas to visit me usually every three or four weeks. He came in last week to hang out and it was one of the best days I’ve had in several years.
Shop Talk: Do Over?
As dealers, this is your chance to call for a do over. Many of you have been without a sales staff for a month or more. Time allows for new ideas and I hope you have some.
Apparel Pro: Half Helmets
Understandably, it can be exhilarating to feel the wind blasting your face and running through your hair, and in that case, a full-faced helmet may feel too heavy for some riders.
Shop Talk: Virus Lessons
Success is like a virus in that it can be very contagious. The difference is whether you make the decision to spread the “germ.”
