Boundless Rider Announces Distribution Partnership With Assurity Life Insurance Co., Expands Availability to Riders in Arizona

Motorcycle and powersport insurtech closes $4.25 million of additional capital to accelerate business partnerships and bolster national footprint.

Boundless Rider Insurance Agency, LLC, a new insurtech focused on innovation for the motorcycle and powersports riding community, has announced that it has partnered with Assurity Life Insurance Co. to distribute accidental death and dismemberment insurance to policyholders as part of the company’s holistic approach to protecting riders and their families. Assurity joins Belmont Capital and lead investor American Family Ventures in participating in Boundless Rider’s latest funding round of $4.25 million, bringing the company’s total funding to $11 million. The new infusion of capital will be used to accelerate partnerships with insurance companies, retail agents and dealers while expanding insurance access to additional states across the country.

“We designed Boundless Rider to meet the unique needs of motorcycle and powersports riders, and we’ve been encouraged by the market signals that we’ve seen from riders and industry partners alike,” said Blair Baldwin, founder and CEO of Boundless Rider. “We recognize that riding any of the vehicles we insure carries additional risk that is best covered through a supplemental accidental death policy, which is why our new partnership with Assurity is such an important initiative. We’re grateful for the continued support from our investors and partners as we continue to enhance our product offerings and scale the business.”

Boundless Rider plans to offer policyholders the option to purchase a supplementary accidental death and dismemberment policy from Assurity, such as $100,000 to $350,000 in coverage. More information on Assurity can be found at www.assurity.com.

“Throughout our conversations with Blair and his team, it became clear that there were many synergies between our companies, both from a distribution and an investment perspective,” said Sophie Norman, senior director of Assurity Ventures, the company’s business arm dedicated to building relationships with insurtech and fintech startups to harness new methods of interacting with prospective customers. “We’ve been impressed with Boundless Rider’s innovation in claims and commitment to rider centricity, and we’re proud to offer their policyholders the opportunity to buy supplemental coverage from Assurity. As an investor, we are eager to see Boundless Rider continue to create new areas of growth in this vertical.”

This news arrives as Boundless Rider expands availability to Arizona, making the company’s competitive, specialty insurance policies available to even more riders in the Southwest region. Owners of on-road and off-road motorcycles, ATVs, UTVs, scooters and mopeds can now purchase coverage online through the Boundless Rider website or through agent partners. In the coming months, policy coverage will also be available for e-bike riders.

Boundless Rider’s agent portal enables users to quote and bind policies using its 30-second “quick quote” tool. Policies are available for new and emerging powersport vehicle classes, and agents can also access specialized coverage offerings and multi-line discounts to match riders with the coverage they need. Agents who are interested in gaining access to Boundless Rider’s portal can sign up here. All policies in Arizona are underwritten by Incline Casualty Co.

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