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A Big Year For Kawasaki!

In a year when Kawasaki relocated its entire U.S. HQ, celebrated the AMA Pro Flat Track titles (GN1 and GN2), had the editors at Field & Stream choose MULE PRO FX as their Best Of The Best, among a host of other accolades, Kawasaki Motors Corp., U.S.A. (KMC) also celebrated 50 years of operation in

Printing All the News That Fits: December

[dropcap]A[/dropcap]s the Greek philosopher Heraclitus noted, “The only constant is change!” Seems like the entire powersports industry was in a state of flux in 2016. Mergers, acquisitions and simple cases of the ‘grass is greener’ wanderlust made it tough to tell who the players were without a scorecard this season. From industry veteran Greg Blackwell

Shifting Gears (November): Printing All The News That Fits

New head wrangler in Texas as Tucker Rocky/Biker’s Choice names Eric Cagle President of the Fort Worth-based distribution giant. Cagle comes from Caterpillar Inc. and Neovia Logistics where he spent 25+ years. “The opportunity to join a recognized leader in such an exciting industry was very appealing to me,” Cagle says. “The relationship this company

Alpinestars Is Hip

Retro Roll-Out For Oscar Line & #NiceBike Launch [dropcap]W[/dropcap]hat’s old is new again, but what is truly cool is timeless! Alpinestars teamed up with motorcycle customizing visionary Gard Hollinger to host a re-launch of the Oscar by Alpinestars apparel line at Arch Motorcycles just before word broke that Alpinestars was expanding its cooperation with KTM

AIMExpo 2016 Recap: In Like A Lion… Out Like A Lamb?

[dropcap]“T[/dropcap]he show must go on” is a show biz term meaning that regardless of whatever happens, whatever plans change the event still has to be staged for the waiting patrons… in the case of the 2016 AIMExpo that meant pulling out all the stops for the final event in Florida. This despite the fact that

Big Bang Theory: Harley Doubles Up With Milwaukee-Eight

[dropcap]L[/dropcap]ike a July 4th fireworks display that builds to a crescendo, it seems as if the OEMs have saved the biggest booms for the end of the year. The 2017 model year had already seen some real sparklers ranging from Kawasaki’s nifty little Z125 Pro all the way up to Ducati’s monstrous Diavel, but the

Shifting Gears: Larry Vandiver Back in the Saddle, Rod Overstreet Returns to Torrot/Gas Gas, and more!

So much for retirement! Former Suzuki exec Larry Vandiver is back in the saddle again. He is now the national sales manager for McKinney, Texas-based Hisun Motors Corp. USA. Dealers may remember him from his 30 years in various stints with Suzuki, including VP Motorcycle/ATV, director of sales and marketing Marine, national promotions and retail

Shifting Gears: Printing All The News That Fits

Catching some heat? In the wake of the recent RZR recall, Polaris Industries named Senior Engineering Director Joel Houlton VP of global safety and quality. Houlton reports to CEO/Chairman Scott Wine and Ken Pucel, EVP of operations, engineering and lean. “The safety and quality of our products must be our number-one priority as a company,”

Making Waves & Blazing Trails at Club BRP 2017

BRP’s three-pronged strategy for capturing untapped customers Three words summed up Club BRP 2017, BRP’s global dealer meeting held in Orlando in late August: Defiant. Precise. Powerful. While there were many new products and programs presented at the Orange County Convention Center (coincidentally held in the same North Hall that the AIMExpo is occupying in

Mondiale del Motociclismo

The Motorcycle World Comes To Milan [dropcap]S[/dropcap]ince 1914, the EICMA show in Milan has been the Mecca of the motorcycle industry. Originally known as the Esposizione Internazionale Ciclo Motociclo e Accessori the show celebrated its 100th anniversary and changed its name to Esposizione Mondiale del Motociclismo a couple of years ago since the focus is

Many Choices… Only One ANSR

[dropcap]T[/dropcap]his is a milestone year for the team at ANSR Racing as the apparel company celebrates 40 years of moto-excellence. First the media was treated to a sneak peek at the 2017 apparel line at the historic Mission Inn in Riverside, California and then the spent the following day riding in the gear at Milestone

Suzuki Puts The FUN in FUNky

New Models Aimed Squarely at the Entry-Level Market and Millennials Suzuki decided to crank up the heat for the summer months! In addition to rolling out several new motorcycles and ATVs in June and July, road-going favorites like the GSX-S750 and the redesigned SV650 made big splash, while word of return of the QuadSport Z50