Taking A Look Inside Oakley
If you have been setting the DVR for Supercross this season, you have probably seen the Oakley spots featuring Ryan Dungey rocking the Prizm lenses in his goggles. On the eve of revolutionizing its retail experience, we managed to sneak a behind-the-scenes look at Oakley.
Shifting Gears (May): Printing All The News That Fits
Building a better mousetrap? Tucker Rocky has brought supply chain management specialist Dan Bradley onboard as VP of operations. In his new role, Bradley will apply his 25 years of experience with parts distribution facilities and logistics networks to stabilize and refine the company’s distribution operations, ensuring that dealers get the right part, at the
Exploring The Adv/Touring Sector
Seems like once every decade, Americans get the bug for big adventure bikes. But with the seeming exception of clannish KLR650 riders and BMW GS Gelände/Straße (German for off-road/road) riders, the dual-sport sector remained a slight blip on the MIC Retail Sales Report radar… Until now!
Shifting Gears (Apr.): Printing All The News That Fits
Dealer inquiries wanted! Powersports industry brand builder Rod Derifield is back in the saddle… literally. Most recently president of the Motorsport Aftermarket Group (MAG) Off-Road Group, including DragonFire, Malcolm Smith Racing HardParts, ProTaper, QuadBoss and Renthal, Derifield launched ROR Brands in conjunction with the Laughlin River Run. “ROR Brands is founded on a passion for
Track Days: Preaching To The Choir?
Say “track day” and visions of go-fast guys on crotch rockets wearing Rossi and Marquez replica leathers and lids probably flash from your subconscious. Ditto for the dirt dealers who envision local pros dressed like Dungey blitzing your customers through the whoops. This dynamic is shifting, however. While the typical track days continue to preach
Southwest Superbikes: Wins The Auction Game
When playing Texas Hold ‘Em poker, a player is dealt two “hole” cards face down, then there is a round of betting where you can check, bet or fold. When all the betting has finished, three shared cards are dealt face up in the middle of the table. More betting, bluffing and BS take place
Shifting Gears (Mar.): Printing All The News That Fits
Gimme a brake… Beringer Brakes’ U.S, agent Frog Specialties LLC has new digs. Consolidating all operations in Gardena, California, in the former Agajanian Enterprises building that once housed ASCOT raceway’s offices, Beringer Brakes U.S. facility boasts 3,700 sq./ft. of office, warehousing, R&D and warranty work space. Beringer Brakes are distributed through dealers, race teams and
Right On Target: Club BRP Ski-Doo & Can-Am Edition
The #1 snowmobile manufacturer in the world introduced the 2018 Ski-Doo sleds and a major update to the Can-Am Maverick UTV line-up to more than 1,200 dealers, enthusiasts and media types at the Grand Sierra Resort & Casino.
Garage Composites Update 2017
Lemco Legacy Lives On Have you heard of Garage Composites? You should if you plan to successfully operate a dealership! How about the name Lemco? Ring any bells? Back in the day, Lemco was the foremost dealer training organization in the nation – and founder Ed Lemco was the dealers’ leading champion. Garage Composites co-founders
Shifting Gears (Feb.) – Printing All The News That Fits
Orange Brigade promotion: Tom Etherington is now VP of sales for KTM Group North America. In this new role, Etherington will oversee the sales departments for both KTM North America and Husqvarna Motorcycles North America. After starting his career as the GM for Ab’s Motorcycle Shop Ltd. during the 1980s, Tom worked his way up
Center Stage At EICMA
Small Bikes and ‘Modern-Retro’ Variants Headline Milan Show Unlike America, new unit sales are up in Europe, with new motorcycle registrations hitting double digits in key markets like Germany and Italy. So it is no surprise that the OEMs all saved some show-stopping models to show off to the more than half million consumers and
Shifting Gears (January): Printing All The News That Fits
Turmoil in the e-tail ranks to ring in the New Year! Word broke December 16th that RevZilla frontman Anthony Bucci was out as CEO effective January 13, 2017. “As I looked towards RevZilla’s future – which I believe has incredible potential – I recognized that the best approach for continued growth and expansion is a
