Crime Stoppers: Get a Lock On Motorcycle Security
In the U.S., a motorcycle is stolen every 7.5 minutes. In 2005, 70,613 bikes were stolen, according to figures released by the National Insurance Crime Bureau. In financial terms, motorcycle owners and insurance companies burdened a loss of $434 million in stolen motorcycles and components. Just as you take loss prevention precautions in your store,
Safety Sells: V-Twin Rubber Roundup
He’s got a full tank of gas and a fresh change of oil, but when was the last time Joe Average checked his tires? “We always tell riders to check their inflation regularly because air is to a tire what oil is to an engine,” says Continental’s Greg Reich. “Proper inflation keeps the tire at
Reliving The Dream
You may remember Ted Simon’s first tome, Jupiter’s Travels that hit the streets nearly 30 years ago and has sold an impressive 400,000 copies and counting. In it he regaled riders with tales of his global circumnavigation that inspired the launch of a globe rider club. Prepare to get swept up in Ted’s second journey
V-Twin Vixens
Meet the Bombshell, a custom-painted H-D dressed up with four of old Hollywood’s most famous beauties created by renowned artist Monte Moore and Blacktop Choppers, both of Denver, Colorado. The highly intricate paint job on the bike features six detailed illustrations of the four different bombshells. The tank features two portraits each of Marilyn Monroe
Spare Parts: Green Start
The zero-emission Vectrix let runners breathe easy as a trio of the bikes served as the pace vehicles for the Boston Marathon back on April 21, escorting race director Dave McGillivray and race photographers along the 26-mile route. The Boston Athletic Association, sponsor of the marathon since its inception, chose Vectrix for its zero emission
Cruiser Helmets
Matt Thompson, Harley-Davidson MotorClothes manager, went to 2007 Daytona Bike Week to conduct seminars on how to properly fit a helmet. In between seminars, he helped women try on new helmets and made a discovery. Many women, especially those with a lot of hair, were having trouble fitting into Harley’s traditional line of helmets. Up
Value Education Over Legislation … My Head My Choice
Dean promotes rider education without government involvement, and Chad believes in pro-choice for helmets, but agrees with stressing rider education.
Casual Gear Guide
The draw to an alluringly edgy lifestyle brings many riders (and wannabes) into your store. Motorcycle culture is about more than the wind-in-your hair freedom — it’s a culture (or perhaps counter-culture) that provides a sense of identity. And even though you can take the man off of his bike, you can’t take the biker
More Than A Free Lunch
In this installment, the guys agree that year-round event marketing is key to gaining new customers and building lasting relationships with your loyal followers.
The Motorcycle Business Sucks … Clean Up Your Act
Chad refutes the doom and gloom rumors still running rampant in the industry, and Dean chimes in with some tips as to how you can keep your shop on top during lean times.
Oil Intel
Are Full Synthetics The Hot Ticket?
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Triumph’s 2009 North America Sales Top 10,000 . . . Yamaha Canada Names New President . . . Drag Names New Sales Rep