Officially announced at the Dealer Expo in Indianapolis on Friday, Feb. 17, Husqvarna’s sponsorship reintroduces the iconic brand to American Motorcyclist Association (AMA) members as the title sponsor of the 2012 AMA Husqvarna National Dual Sport Trail Riding Series.
"We are very pleased to welcome Husqvarna as the title sponsor of America’s premier dual-sport program, the AMA Husqvarna National Dual Sport Trail Riding Series," said AMA President and CEO Rob Dingman. "Husqvarna has always enjoyed a loyal following among AMA members, and it is rapidly reasserting itself in the off-road and dual-sport marketplace. They understand what the AMA and its members are all about: fun on two wheels and a commitment to the future of our sport."
With a long history in American off-road racing, Husqvarna was a dominant force in AMA national-caliber competition from the 1960s through the 1980s. Reminiscent of Husky’s 1970s glory days, 2011 was a phenomenal year for the brand, which saw retail registrations up more than 60 percent in North America.
"Sponsoring the AMA Dual Sport Series is a perfect fit for Husqvarna," said HMNA President Kris Odwarka. "It’s a great platform for us to showcase our line of TE dual purpose motorcycles. We have the best selection of street-legal off-road bikes in the industry, and no other brand is more dedicated to the dual-sport category than Husqvarna." The AMA Husqvarna National Dual Sport Trail Riding Series are run by AMA-chartered clubs and promoters, with miles of challenging trails connected by scenic backcountry roads.
The series kicks off on May 19 in Zaleski, Ohio, with additional events scheduled in Pennsylvania, Missouri, Michigan, Oregon, Wisconsin, Washington, New York, Colorado, Indiana, Kentucky, California, Virginia, Texas, Arizona and New Jersey. For the latest information about the 2012 AMA Husqvarna National Dual Sport Trail Riding Series, visit www.americanmotorcyclist.com.
