Harley-Davidson President and CEO Keith Wandell will assume the additional
duties of chairman of the company’s board of directors, effective
immediately. Wandell was named chairman by board action.

“Keith is a
transcendent leader who has done an outstanding job of guiding
Harley-Davidson in a period of extraordinary challenge and
transformation,” said Barry Allen, who has served as the company’s
non-executive chairman since 2009.

“When Keith joined
Harley-Davidson as CEO in 2009, the Board believed it essential for him
to be able to devote his full energy to strategies to move the business
forward, without the distraction of Board leadership responsibilities,”
said Allen. “With the Company’s tremendous progress under Keith’s
leadership over the last three years, the Board believes the time is
right to recombine the roles of Chairman and CEO.”

Wandell
joined Harley-Davidson in May 2009 as the company’s first outside CEO
since 1981. Beginning in fall 2009, Harley began to renew the focus on their brand and transformed its approach to product development, manufacturing and the
retail experience.

“I am grateful for the confidence the Board has
placed in me, since I first came to Harley-Davidson, to work with
everyone in this great organization to build a bright future for our
company,” Wandell said. “On behalf of the directors and all our
stakeholders, we express our deep gratitude to Barry for his board
leadership and we look forward to his continued guidance and
contributions as a director.”

For more
information about Harley-Davidson, visit www.harley-davidson.com.