fbpx

Main Navigation

Advertisement
Social Connect
Resources
Our Brand Family
Motorcycle & powersports news
Motorcycle and powersports content for dealers, professionals and enthusiasts
Business Management

BRP Selects Akeneo to Drive Powersports Experience

MPN Staff Writers
By MPN Staff Writers
If a powersports dealer cares about it, MPN covers it.
Published:

BRP recently announced its selection of Akeneo’s product experience management (PXM) platform to drive digital transformation, increase customer lifetime value, and boost the brand’s net promoter score (NPS). Akeneo will play a pivotal role in accelerating BRP’s growth plan.

Related Articles

Akeneo’s PXM solutions will deliver brand consistency across BRP’s portfolio of websites, which include 10 main eCommerce sites, numerous build-your-own sub-sites, and a corporate online hub. Akeneo will also deliver a unified product information architecture to break down internal silos, allowing BRP to replace numerous disparate product-data spreadsheets with a single integrated software solution for the entire company.

BRP will also benefit from Akeneo’s recent PXM Studio launch, with new tools to support its complex business needs, and Akeneo Onboarder, which enables businesses to strengthen collaborative relationships with external suppliers and rapidly integrate up-to-date product information into their Akeneo PIM deployment.

Link: Akeneo

You May Also Like

Digital leads
MPN talent panel, AIMExpo 2024
MPN Digital retailing panel, AIMExpo 2024
Business Management

NPA Pre-Owned Market Update: February 2024

Average wholesale prices continue to improve, reflecting dealer sentiment and demand for pre-owned.

Jim Woodruff
By Jim Woodruff
Contributor Jim Woodruff of National Powersports Auctions covers what is really being sold to dealers in the wholesale market, and follows the trends in average wholesale pricing from data NPA collects during its auctions.
Published:
National Powersport Auctions, NPA, Market Report

Pre-Spring Fever

Spring is right around the corner, and much like January, February has continued to produce strengthening price metrics. While we've been very transparent about concerns over elevated levels of new and non-current inventory, average wholesale prices (AWP) through the lanes continue to improve, reflecting dealer sentiment and demand for pre-owned. With trades and street purchases becoming more difficult to source, the auction remains the dealers’ No. 1 source for used products.

Read Full Article

More Business Management Posts
Establishing the Right Pay Plan for Your Dealership’s F&I Team

In an industry where skilled F&I professionals are in high demand, an attractive, fair and equitable pay plan becomes a key tool.

By JD Baker
Motorcycle dealership F&I
Maximize Every Sale With F&I and PG&A

This recorded AIMExpo education track discusses how the bike is just the start of the sale.

By Greg Jones
MPN F&I panel, AIMExpo 2024
Elevating Your Sales Game Through Parts Packaging

Breaking down the art and science of a well-designed, customer-focused, profit-friendly parts package.

By Maggie Stevens
Unleash Your Experts: How to Be a Long-Tail Resource for Powersports Enthusiasts

Closing deals and providing service are a dealer’s bread and butter, but your dealership has far more to offer.

By Susan Medrano
dealership employees

Other Posts

Synchrony Partners With BRP to Provide Retail Financing Options in the U.S.

Synchrony to offer consumers flexible financing on powersports products.

By Meagan Kusek
Building a Growth Stategy With a Powersports Playbook

Success isn’t a fluke, and it’s not luck. It’s a strategy.

By Maggie Stevens
Fostering an F&I Culture That Sells

Dealership success hinges on the ability to cultivate a strong F&I culture.

By JD Baker
Increasing Profits Through Accessorizing

Go out and find the units to dress up — there’s lots of extra profit to be made.

By MARQ Smith