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BRP Selects Akeneo to Drive Powersports Experience

BRP recently announced its selection of Akeneo’s product experience management (PXM) platform to drive digital transformation, increase customer lifetime value, and boost the brand’s net promoter score (NPS). Akeneo will play a pivotal role in accelerating BRP’s growth plan. Akeneo’s PXM solutions will deliver brand consistency across BRP’s portfolio of websites, which include 10 main eCommerce

5 Reasons Manufacturers Need to Control Online Sales

Let me start by saying that, according to a 2021 study by Forrester Research in the United States, 57% of all business-to-consumer sales happen on online marketplaces! This is a crazy huge percent and it is even bigger in the rest of the world. For example, in the same Forrester report, they said that in China it

Top 4 Technology Platforms Your Dealership Needs to Start Using Today

It should not come as a surprise that technology has been making its way into the powersports industry in a less than subtle way. While small dealerships used to get away with performing everything from accounting to service manually, growing businesses are unable to compete in the current landscape without some technology on their side.

Meeting Consumer Demand for the Great Outdoors

The challenges of keeping inventory in stock during the pandemic has given dealers the opportunity to get creative with their floorspace to cater to the unique outdoor demand.

Aftermarket eCommerce Up 42% Since March

The analysis compares weekly online sales starting March 1-7, before the coronavirus pandemic forced wide-spread shutdowns of retail businesses. The latest eCommerce comparison covers the week of May 3-11, the ninth week of the analysis.

Vespa USA Launches eCommerce to Connect Buyers with Dealerships

Utilizing Vespa USA’s network of authorized Vespa dealerships, purchasers can consider stock availability, ongoing promotions, and delivery preferences in order to receive an official estimate and place an order directly, at any time, day or night, convenient to them.

Triumph Motorcycles Revs Up eCommerce with Website Redesign

Bridgeline Digital, Inc., a provider of cloud-based Web Content Management, eCommerce and Marketing Automation software, has redesigned the website for Triumph Motorcycles and its North American dealer network.

Rollick Outdoor Raises Over $5 Million Seed Round; Helping Dealers Create Better Retail Experience

The company says it will focus on powersports, RV and marine industries and partner with large membership groups to drive buyers into an established network of retailers.

Online Fraud Protection

If your dealership has an e-commerce site that is taking orders and perhaps even offering a “pick-up in store” option, you could also be at risk for fraud.