I was in for a haircut the other day and started talking to the barber about what I do. I usually go for a cut just before the “show season” begins. As we chatted about her collection of egg timers on the counter, I told her how we were “winding up” for our trade show season so I had to look presentable (which is as good as can be expected in my case). She asked why we had so many trade shows at the end of the year. I thought about it for a minute and said it’s because this is the only time we can afford to be away from our businesses.
OEMs are busy showing off their new 2015 models as many of you are also getting ready to stock these and want to see what they’re all about beforehand. Depending on where you live, the season could be winding down in the fall if you are located any place where the leaves are starting to turn different colors. Some dealers up north are just starting to ramp things up for the winter where snowmobiles and outdoor equipment are soon to be in demand (see our product focus on page 36).
From a publishing perspective, we attend many events throughout the year, but the intensity is ramped up (like what most of you experience during the peak season) during this time of year. We start off with AIMExpo in Orlando, and while it is likely over by the time you read this, I think I can safely predict that it was a great show by all measures. I know someone will correct me if I’m wrong!
Next we are heading off to the SEMA Show in Las Vegas Nov. 4-7. While it is not the powersports-specific show that AIMExpo and Dealer Expo are, SEMA represents a vast untapped marketplace and ample opportunities for dealers willing to take a gamble by going to Vegas. According to SEMA’s recent UTV Accessorization report, about 82% of owners have purchased or plan to purchase upgrades to their UTV. And more than 410,000 households in the United States buy UTV accessories. Modifications to UTVs are geared towards enhancing its overall functionality.
The report states that the vehicle’s versatility is a key factor as many owners use their UTV year-round for varied driving activities and across diverse terrain. Another interesting note about this report is that more than 30% purchase their upgrades from the dealer or are pre-installed by dealers. SEMA says that pickups and UTVs go hand-in-hand, as many you already know. And with that comes more opportunity for you.
