Jeff Emig Meet and Greet at the ODI Grips AIMExpo Booth

Championship motocross racer Jeff Emig will be at the ODI Grips booth at AIMExpo on Wednesday and Thursday to support his collaboration with the brand.

Emig will talk about his racing career, lead a meet-and-greet with show attendees, sign autographs and promote the new project from Emig Racing and ODI Lock-On grip, a lock-on style grip for motocross, part of ODI’s V2 Lock-On Grip System.

“Emig brings a tremendous business understanding to the table,” says Kevin Stevens, brand manager at ODI Grips. “He developed this grip as the grip that he’s always wanted over his 30 years of racing experience, but never had.”

The motocross lock-on style grip features an interchangeable color scheme that can be updated with gear and color trends year after year.

“The technology we’ve built into the grip is something that we’ve never done before,” says Stevens. “We’re treating this grip as a fashion item for your bike.”

ODI Grips is exhibiting at booth 1623 at the AIMExpo.

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.