fbpx

Zero Motorcycles Adds New Member to Board of Directors

Pieter de Waal comes to Zero with more than 30 years of business, engineering and sales experience in both the automotive and motorcycle industries. This includes stints with Nissan, Delta (GM), Mercedes-Benz and, more recently, at BMW Motorrad as North American vice president.

Zero Motorcycles has named Pieter de Waal as the newest member of its Board of Directors. De Waal comes to Zero with more than 30 years of business, engineering and sales experience in both the automotive and motorcycle industries. This includes stints with Nissan, Delta (GM), Mercedes-Benz and, more recently, at BMW Motorrad as North American vice president. In addition to his board position, he will also consult Zero on future strategies, including powertrain initiatives.

"We’re thrilled to have someone with Pieter’s wealth of experience with BMW Motorrad, the motorcycle division at BMW, joining the Zero Board of Directors,” said Richard Walker, CEO of Zero Motorcycles. “His counsel will be invaluable as we enter our next phase of growth to further solidify Zero’s position as market leaders in the electric motorcycle marketplace."  

As the newest member on the Board of Directors, de Waal brings to Zero a passion for motorcycles, an impressive track record and an international perspective, having served as head of BMW’s motorcycle operations in South Africa, the United Kingdom and later in Munich as head of sales and marketing worldwide.

“I am excited to be part of Zero Motorcycles,” said de Waal. “I believe that electric vehicles will play an important role in our future and Zero has the resources, drive and pioneering spirit to help make that future an exciting reality.”

You May Also Like

Race Winning Brands Transitioning to Unilateral Retail Pricing Policy

RWB aims to preserve the quality and reputation of its products.

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.

Parts Unlimited Welcomes New South Central Region Sales Rep

Joby Windmiller comes with several years of powersports industry experience.

Joby Windmiller
Rekluse Team Names Randy Mullinix Product Manager

Mullinix comes with a tenure of two decades at leading OEMs.

Randy Mullinix
Turn 14 Powersports Names Matthew Sturdevant as Director of Brand Management

Sturdevant will oversee the company’s 12 brands.

Matt Sturdevant
Kawasaki Motors Corp. U.S.A Appoints New President

Naoki Kawaguchi most recently served as the executive vice president, four-wheel business.

Naoki Kawaguchi

Other Posts

Honda to Support MotoAmerica Mini Cup

The youth-focused championship is open to riders of Groms and some CRF-F models.

2024 MotoAmerican Mini Cup Honda Grom
Turn 14 Distribution Adds Gaerne to the Line Card

Gaerne is an Italian motorcycle footwear brand.

Turn 14 Distribution, Gaerne boots
Royal Enfield Introduces Global Rentals and Tours

The rental program extends to 60-plus destinations.

Segway Powersports and Octane Shift Gears With Strategic Financing Partnership

Effective, April 1, 2024, prime and non-prime consumers are eligible for financing on Segway’s entire range.

Octane, Segway Powersports