With the goal of constantly improving its presence on the web following the latest technological trends, Pirelli Moto has launched a new International website. The website has several new features that includes a new contemporary layout with an upgraded look and feel, increased usability, constantly updated content and deeper integration with its social media platforms and profiles.

Starting with the new web page, everything is characterized by a dynamic view and user centered approach. The new website shows a modular structure with a home page focused on business conversion – fitment, promotions, Dealer Locator – and the Pirelli range is organized into relevant segments with everything in order to support the user journey.

The landing page shows the most relevant products. Tires appear with a background to suggest the riding context, while scrolling down the user will find a media gallery focused on relevant moto content, video and images.

A constantly updated section called “Social Wall” pulls content directly from the official Pirelli Moto Instagram page, while news related to the motorcycle world is now communicated via a lifestyle approach integrated in the Pirelli.com stories.

The product section now offers an increased level of technical information for each tread pattern: an overview with general information about the tire (feature and effect), technical advice with focus on the compound, the tread pattern and benefits, the sizes available in the range and a media gallery.

Combined with a substantially improved and extremely appealing layout, the user journey will be greatly improved when visiting the new pirellimoto.com.

Link: Pirelli Moto