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JL99 Vmoto

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Vmoto’s JL99 to Be Unveiled at EICMA

Vmoto Soco Group and its brand promoter, Jorge Lorenzo, are glad to announce the birth of the JL99 x Vmoto Soco project.

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Vmoto Soco Group and its brand promoter, Jorge Lorenzo, are glad to announce the birth of the JL99 x Vmoto Soco project.

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The idea came up during the World Première, while Jorge Lorenzo and Graziano Milone, president, chief marketing officer, strategy and business development for Vmoto Soco International, were chatting about a possible special livery dedicated “to a champion of motorcycling,” as Lorenzo himself suggested. It was a joke that turned into a real project. Milone, in fact, really wanted to please the majorcan champion, so he gave the green light to the JL99 x Vmoto Soco project.

The final result of this project will be presented in the presence of Jorge Lorenzo himself in a world première on Friday, Nov. 26 at 11 a.m. at Vmoto Soco Group’s booth in Hall 22 booth T21 at EICMA.

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