Vmoto Soco Group and its brand promoter, Jorge Lorenzo, are glad to announce the birth of the JL99 x Vmoto Soco project.
The idea came up during the World Première, while Jorge Lorenzo and Graziano Milone, president, chief marketing officer, strategy and business development for Vmoto Soco International, were chatting about a possible special livery dedicated “to a champion of motorcycling,” as Lorenzo himself suggested. It was a joke that turned into a real project. Milone, in fact, really wanted to please the majorcan champion, so he gave the green light to the JL99 x Vmoto Soco project.
The final result of this project will be presented in the presence of Jorge Lorenzo himself in a world première on Friday, Nov. 26 at 11 a.m. at Vmoto Soco Group’s booth in Hall 22 booth T21 at EICMA.