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Mahindra ROXOR Launches Sweepstakes During Basketball Madness

Mahindra Automotive North America will be part of the college basketball tournament madness with the ROXOR Top Five Sweepstakes.

REV’IT! Shifts Gears With Motorcycle Footwear Collection

New riding boots and shoes offer comfort, protection and style.

REV'IT! boots
Parts Unlimited Welcomes New Southwest Region Sales Rep

Joe Nava will be covering South Texas.

Parts Unlimited, Joe Nava
Summer Sales Recap Amidst A Pandemic

One of the main concerns for dealers right now is getting inventory, both new and pre-owned, to keep up with the demand set forth in the summer.

Driving a Path to Success

Jeremy Prewett, owner of Outpost Motorsports in West Plains, MO, began working in a Polaris dealership right out of high school. After changing careers, he was motivated to get back into the powersports industry.

PODCAST: Superstar Employees

Some of you may have a “superstar” selling for you. But, are they really? Can they perform month after month? Most importantly, a quality of world class athletes, do they make the team better by being part of it?

Shop Talk: Superstar?

Some of you may have a “superstar” selling for you. But, are they really? Can they perform month after month? Most importantly, a quality of world class athletes, do they make the team better by being part of it?

ROXOR Draws Media, Dealers For First Test of New UTV

While the dealers were holed up in a local hotel banquet room going over the value proposition along with the features and benefits of the new vehicle, about a dozen automotive and moto media were staked out at the Knibbe Ranch outside of town for a first spin and introduction to the machines.

ROXOR UTV press show
QuadBoss Continues Fit-N-Wise Trackside Support Sponsorship

QuadBoss has announced that it will again be sponsoring Fit-N-Wise in 2017, becoming the top sponsor for the non-profit organization that provides trackside medical care for powersports races, bull riding events and high school sporting events.

Harley Reports Retail Motorcycle Sales Up Worldwide in Q1, But U.S. Sales Down

Harley-Davidson has reported that worldwide retail motorcycle sales in the first quarter were up 1.4 percent, driven by a 4.5 percent increase in international markets. Although retail motorcycle sales in the U.S. were down slightly compared to the year-ago quarter, the company says retail sales trends have significantly improved over previous quarters. Worldwide retail sales

Harley-Davidson Starts Global Call to ‘Live Your Legend’

Harley-Davidson has announced its newest global marketing campaign: ‘Live Your Legend.’ The campaign shows how a new Harley-Davidson motorcycle can enable riders to create deeper bonds and share richer experiences – allowing them to live their own legend.

RSD SuperHooligan Indian Scout Sixty Racers to Appear at Daytona Bike Week and More

Indian Motorcycle invites fans of motorcycle racing to see the Roland Sands Design SuperHooligan Indian Scout Sixty dirt trackers in action during the 75th Anniversary of Daytona Bike Week.

Western Power Sports

WORK HARD, PLAY HARD! Many companies can claim to treat their employees like family. Others proclaim their passion for the powersports industry or their ability to do things better than the competition. However, at some point it all starts coming across as contrived – or at least a well polished script. That is not the

Harley-Davidson Rolls Out Integrated Campaign Celebrating Riders’ Individuality

Harley-Davidson Motor Company has debuted “Roll Your Own,” an integrated marketing campaign that evolves the company’s efforts to break the stereotype of who rides Harley-Davidson motorcycles and how they ride them.

Building Resilience: Bounce Back from Inevitable Rejection- Part 1

The greatest salespeople aren’t great because of their ability to handle when customers say “yes.” They are great because of their ability to handle what happens when they hear the word “no.” The difference is that successful salespeople either consciously or subconsciously have methods for bouncing back.

IronPlanet Motors Sponsors Southeastern Conference

IronPlanet Motors recently announced that it has become the official online automotive and powersports auction site of the Southeastern Conference (SEC) and all SEC Championship events.