IronPlanet Motors recently announced that it has become the official online automotive and powersports auction site of the Southeastern Conference (SEC) and all SEC Championship events.
The sponsorship provides IronPlanet Motors the ability to tap into a large share of the college market’s more than 172 million fans through this new sponsorship. The SEC is one of the nation’s top intercollegiate athletic conferences. Through the broad reach of SEC television, radio, online, events and merchandising, IronPlanet Motors will be able to reach a large audience of college sports fans who are in the market for used cars, trucks, motorcycles, ATVs, jet skis, boats and RVs.
Additionally, IronPlanet Motors will have a presence at the Dr. Pepper SEC FanFare during the Conference’s annual football championship weekend and men’s basketball tournament. These two events, held in conjunction with the respective SEC Championships, draw more than 60,000 SEC fans each year.
“We are thrilled to support the Southeastern Conference and honored to become the official online automotive and powersports auction site for the SEC,” said Steve Kendrick, managing director for IronPlanet Motors. “The SEC is an exciting new avenue for IronPlanet Motors to engage car, truck and powersports buyers.”
The sponsorship contract, which was negotiated through SEC Sports Marketing, an IMG College property, will run through June 2014.
For more information about IronPlanet Motors, visit www.ironplanetmotors.com.