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0 ASA Electronics Rebrands for its 40th Anniversary

In anticipation of its 40th anniversary coming up in 2017, ASA Electronics has developed a new company brand to match its state of the art product development. The new brand, which includes an updated wordmark logo design as well as a new color scheme, carries a feel that embodies the company’s technological premise.

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0 Bel-Ray Announces Partnership with Cobra Moto USA

Bel-Ray has announced its partnership with competition mini cycle manufacturer, Cobra Moto. With this partnership, Bel-Ray becomes the official oil of the manufacturer and a major sponsor of the Michigan-based Cobra Moto factory’s racing efforts.

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0 Yamaha and Factory Effex Inc. Expand Licensing Agreement

Yamaha Parts and Accessories, a division of Yamaha Motor Corporation, U.S.A., has announced the expanded collaboration with apparel & accessory manufacturer, Factory Effex to deliver an expanded line of industry leading, custom crafted apparel and motorcycle accessories for Yamaha owners.

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0 FLY Racing Resigns Snocross Champ Tucker Hibbert

FLY Racing and parent company Western Power Sports (WPS) have announced the signing of current Pro Open Snocross Champion Tucker Hibbert for another two years. Hibbert will continue to wear FLY Racing’s F2 Carbon MIPS helmet for the next two seasons of the ISOC National Snocross Series as well as other select events.