fbpx

Winter Wholesale Prices Remain Low

Now's the Time to Stock for Spring

The powersports market is in a major winter slowdown. Activity at the auctions continues to be light. Prices are still soft, with lower than normal volumes of units being offered for sale. Much of the reduction in volume is a function of reduced new unit sales since the recession started in late 2008. The remaining drop in auction volume is due to having significantly fewer repossessions.

The loans originated over the past two years of this struggling economy were solid in both borrower credit strength and collateral levels. Where normally we would expect to see higher prices when inventory is scarce, instead we are seeing lower than normal pricing as we head into winter.

Snowmobiles are up once again this month, but reflecting the general softness of the market as a whole, are up less than last month, averaging only a percent or so increase. As we state frequently, the prices we report are national averages, and you need to adjust for your local market depending on factors like geography, local interests, economic conditions and weather when deciding how much to pay for a particular unit.

Personal watercraft and jet boats are down quite significantly, with decreases ranging from 3 to 6 percent depending on the type of unit and age.

The three segments that showed some pricing strength last month — ATVs, utility vehicles, and sport bikes — are also down this month.

On a positive note, now is the time of year that many dealers start to stock up on inventory in anticipation of spring motorcycle sales, when warm weather returns. This normally leads to rising wholesale prices over the next few months. Stay tuned, and we will let you know if/and when that occurs, and by how much prices change going forward.

You May Also Like

Maximize Every Sale With F&I and PG&A

This recorded AIMExpo education track discusses how the bike is just the start of the sale.

MPN F&I panel, AIMExpo 2024

At AIMExpo 2024, Greg Jones, content director for MPN, moderated the finance and insurance (F&I) panel in MPN's Dealer Excellence education track. The panel consisted of Jason Duncan, McGraw Powersports; JD Baker, Protective Asset Protection; John McFarland, Lightspeed; and Zachary Materne, Apiar Commercial Risk Management.

In this session, Jones and the panel discuss how to maximize every sale beyond the bike with F&I and parts, gear and accessories (PG&A). The panel advises on best practices, how to make the purchase process more exciting, how to utilize technology in this process and more.

Elevating Your Sales Game Through Parts Packaging

Breaking down the art and science of a well-designed, customer-focused, profit-friendly parts package.

Unleash Your Experts: How to Be a Long-Tail Resource for Powersports Enthusiasts

Closing deals and providing service are a dealer’s bread and butter, but your dealership has far more to offer.

dealership employees
Building a Growth Stategy With a Powersports Playbook

Success isn’t a fluke, and it’s not luck. It’s a strategy.

Fostering an F&I Culture That Sells

Dealership success hinges on the ability to cultivate a strong F&I culture.

Other Posts

Increasing Profits Through Accessorizing

Go out and find the units to dress up — there’s lots of extra profit to be made.

Q&A: Powersports Consumer Sentiment Forecast for 2024

Consumers aren’t delaying purchases because of the economy, but they’re still looking for deals.

motorcycle, money, wallet, consumer, customer
Nothing But Good Vibes at Santa Barbara Motorsports

Santa Barbara Motorsports is working to make every door swing count.

Santa Barbara Motorsports
To E-Bike or Not to E-Bike?

When it comes to e-bikes, it’s the wild, wild West out there.