As we completed the market study during October the powersports market is cooling down just like the weather in most parts of the country. Just about all of the segments we cover are declining this month, even a few of those which are normally showing a little positive strength at this time of year. Much
Prices continued to fall throughout the month of August across most of the segments we cover in the motorcycle and powersports market. The amounts are not quite as large as last month though, due to the unusually steep declines in value we reported in July.
Some of the movements within the motorcycle and powersports market during May have varied from the more traditional seasonal changes. The powersports market heading into June is showing mixed levels of change. Six of the 10 segment categories we break the market into showed increases during the month of May.
May finds activity in the Powersports market revving up this month. Prices are up across the board, and for the first time this year, by fairly large amounts for most of the segments we cover.
Even though prices are down versus last month, the percentage of units being sold has gone up. Sellers appear to be letting go of these units for less money, rather than trying to hold on to them as we head into the winter months. This could be a good time to stock up on inventory for next spring if you have the cash and storage space.
The only segment up this month is snowmobile, which is only increasing by an average of $11.46 per unit.
For September, prices in most segments we cover in the motorcycle and powersports market are down in a rather dramatic fashion.
The powersports market continues to see decreases in value, but they are less substantial and more in line with seasonal trends. As the year closes and cooler weather approaches, expect an increase for the snowmobile segment.
Dramatic drop-offs in September across all motorcycle and powersports segments continue a several month long trend.
As expected, the powersports market is currently undergoing a change in focus from selling street bikes and watercraft, which are warm weather units, to selling ATVs and utility vehicles as cooler fall weather approaches. Prices declined again during July, and the pace at which they are dropping for most segments has picked up compared to June.
As cooler fall weather approaches, warm weather unit sales decline with the exception of jet boats.
What has been happening within the motorcycle and powersports market during the past month? Prices in the powersports market have peaked for the year. The normal high point for motorcycle and powersports pricing usually occurs around July 4 — before that, prices generally rise. After that, they begin to decline as dealers sell off their