Online Reputation Jumpstart Guide

Three Easy Steps to Safeguard Your Online Reputation

How To Cure Empty Online Cart Syndrome

The tips to make sure you’re welcoming online buyers

Secret Shop: Do You Deliver On Your Online Promise?

Nine Dealers, Eight Quote Requests, One Week, One Clear Winner

Do You YouTube?

The power of YouTube as a primary social channel should not be underestimated. Videos serve to boost your website’s organic search ranking, build your dealership brand and sell more bikes — which is enough reason to dive in. Getting Started The best aspect of YouTube is you don’t need to invest thousands of dollars on

Digital Marketing In Our Four-Screen World

A large portion of today’s media consumption is done via “companion viewing,” in which the television is the primary screen, and the tablet or smartphone is secondary. Find out how to capitalize on this trend.

How To Use LinkedIn To Grow Your Business

LinkedIn is better than any other platform for networking. It connects you to more than 50 million affluent, ambitious and influential professionals, and since the relationships within LinkedIn are built upon trusted connections, the likelihood of generating leads from your connections is high.

Marketing During The Off-Season

Just because the weather’s cooling down doesn’t mean your marketing tactics should, too.

Search Engine Optimization Made Easy

Optimizing a website is not a one-time deal; it’s a continuous process that you must commit to doing on a quarterly basis, especially if you want to maintain or improve your current search engine ranking. SEO should be a high priority line item in your marketing budget, and you should never put it off until later.

What Makes Your Dealership Unique?

Is your business family-owned? Do you have some sort of specialty or “niche” market you cater to? What about a calendar jam-packed with events for customers? Play up your uniqueness to set you apart from the competition.

Mobile Security Reality Check

Your smartphone, whether you want to admit it or not, is your lifeline. Read on to find out how you can give it the utmost protection.

Industry Marketing Profile: How Does Your Dealership’s Digital Marketing Stack Up?

The March issue of MPN featured an overall industry profile that provided the results of the annual readership survey, designed to gauge the performance of today’s brick and mortar powersports dealer. Today, we are going to dig deeper into the results, specifically as they relate to marketing strategies. Does your business have a website? How

Social Media Management

Facebook is by far the most utilized social channel by dealers, and with good reason: it has the highest number of subscribers in every single demographic. This means you should dedicate at least 50 percent of your social media marketing time to Facebook efforts, which includes Promoted Post Advertising campaigns. Google+ and Twitter are the