Western Power Sports (WPS) has announced a multi-year, open-ended partnership with Red Bull Energy Drink to distribute Red Bull products through the WPS dealer network made up of thousands of dealers nationwide.
Red Bull will provide participating WPS dealers with small format coolers to merchandise and sell Red Bull Energy Drink’s signature 8.4 fluid-ounce drink which contains 80 milligrams of caffeine, about the same amount as in a home-brewed cup of coffee.
“We’re proud to partner with Red Bull, the company that created the energy drink category and a unique marketing concept, and shares our passion for powersports,” said Ronnie Wehr, senior vice president of sales, Western Power Sports. “We’re excited to give dealers another revenue-generating opportunity while providing Red Bull with additional market exposure.”
