fbpx

Western Power Sports Secures Distribution Partnership with 100%

Spring 2023 collections are now available to WPS dealers.

Western Power Sports (WPS) has announced a partnership with 100% to distribute 100% products through the WPS dealer network.

The multi-year, open-ended partnership with 100% is WPS’ second major distribution agreement in three months, having been named the exclusive U.S. distributor of Yoshimura products in September.

The initial 100% offering includes a full line of motocross goggles and gloves from the new Fall 2022 and Spring 2023 design collections featuring Armega performance goggles. The Armega goggle is engineered to maximize protection while maintaining unmatched optical clarity with its category-defining Ultra-HD lens. Products are in dealers’ showrooms now and are available to order.

“In the last year, we saw WPS transform its organization and bring its professionalism to such a level that there was no doubt they could become a top-level distribution partner for 100%,” said Ludo Boinnard, co-founder and CEO, 100%.

“We‘re proud to partner with 100%, the company that revolutionized moto goggles,” said Steve Lester, president, Western Power Sports. “Their innovations with progressive technology and creative design electrify the industry. Competitive racers and weekend riders alike seek out the brand, and we’re thrilled to give our dealers access to 100% products for their powersports customers.”

The addition of the 100% brand rounds out WPS’ goggle offering, which includes FLY, SCOTT, EKS and FMF.

You May Also Like

Vance & Hines Shakes Up NHRA PSM Team

A young star is added to the team after an impressive debut in 2022.

Gaige Herrera

Vance & Hines have announced the members of the Vance & Hines/Mission/Suzuki National Hot Rod Association (NHRA) Pro Stock Motorcycle (PSM) Team, which will feature four-time champion Eddie Krawiec and 29-year-old Gaige Herrera competing for the 2023 championship. The riders will be aboard Suzuki Hayabusa motorcycles. Six-time champion Andrew Hines returns as crew chief in 2023.

Ironhorse Funding and Full Throttle Announce Partnership to Introduce Refinancing of Motorcycle and Powersports Loans

Ironhorse Funding introduces refinancing offerings to members of the new motocross social platform, Full Throttle.

Ironhorse Funding
Jett Lawrence Lands Another 250SX West Win

Chase Sexton finished fifth after a dramatic night of racing in premier class.

Jett Lawrence
BMW Motorrad Achieves Best Sales Result in Company’s History

Entering the anniversary year with 202,895 motorcycles and scooters sold.

BMW Motorrad

Other Posts

2023 Red Rider Rewards Program Increases Already Competitive Talon SxS Contingency Offerings

The side-by-side offering is well over double last year’s.

Parts Unlimited/Drag Specialties Welcome New Central Region Dual Sales Rep

Trey Crouch will cover Iowa and South Dakota.

Trey Crouch
Pirelli Announces Multi-Year Partnership with Liqui Moly Beta Racing

The seven-rider team will compete aboard Pirelli-equipped Betas and rely on the performance of the SCORPION XC range.

Pirelli, Liqui Moly Beta racing team