Western Power Sports Secures Distribution Partnership with 100%

Spring 2023 collections are now available to WPS dealers.

Western Power Sports (WPS) has announced a partnership with 100% to distribute 100% products through the WPS dealer network.

The multi-year, open-ended partnership with 100% is WPS’ second major distribution agreement in three months, having been named the exclusive U.S. distributor of Yoshimura products in September.

The initial 100% offering includes a full line of motocross goggles and gloves from the new Fall 2022 and Spring 2023 design collections featuring Armega performance goggles. The Armega goggle is engineered to maximize protection while maintaining unmatched optical clarity with its category-defining Ultra-HD lens. Products are in dealers’ showrooms now and are available to order.

“In the last year, we saw WPS transform its organization and bring its professionalism to such a level that there was no doubt they could become a top-level distribution partner for 100%,” said Ludo Boinnard, co-founder and CEO, 100%.

“We‘re proud to partner with 100%, the company that revolutionized moto goggles,” said Steve Lester, president, Western Power Sports. “Their innovations with progressive technology and creative design electrify the industry. Competitive racers and weekend riders alike seek out the brand, and we’re thrilled to give our dealers access to 100% products for their powersports customers.”

The addition of the 100% brand rounds out WPS’ goggle offering, which includes FLY, SCOTT, EKS and FMF.

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