USA Today Front Page Editor Andria Yu Named MIC Director of Communications

Andria Yu, former front page editor of USA Today, has joined the Motorcycle Industry Council as director of communications. She is a longtime journalist who has been riding motorcycles more than 15 years.

Andria Yu, former front page editor of USA Today, has joined the Motorcycle Industry Council as director of communications. She is a longtime journalist who has been riding motorcycles more than 15 years.

Yu worked with McLean, Va.-based USA Today for 10 years, starting as deputy night editor and rising to page one editor, managing the content and design of the front page as well as the entire print news section of one of the nation’s largest print circulation newspapers. Prior to her time at USA Today, Yu was a copy editor then night/production editor at The Baltimore Sun.
“With her strong knowledge of major mainstream media, her connections to various writers and editors, and with her genuine passion for motorcycling, we expect Andria to be a tremendous asset to our communications program and our ongoing outreach efforts, among an even wider array of traditional and social media outlets,” said Ty van Hooydonk, MIC vice president of communications. “She’s a hard-core motorcyclist, too. We once invited her to the Indy MotoGP and she declined a flight there, opting to ride her own bike from Maryland to Indiana.”

A graduate of New York University, Yu will remain on the East Coast for the time being, giving MIC Communications and Motorcycles.org quicker and easier access to New York City media and other East Coast outlets.
“I’m thrilled to have the chance to work with the MIC and the motorcycle industry at such an exciting time – especially as a woman rider,” Yu said. “Manufacturers have been doing a tremendous job developing bikes and gear for every type of rider, and I am eager to help with outreach. Through digital and social media, as well as traditional media, I see new opportunities to inspire more people to ride, and to ride safe.”
As soon as she got her first real job and could afford a motorcycle, Yu signed up for an MSF Basic RiderCourse. She currently owns four bikes and an ATV. She mixed her love of journalism and motorcycles at USA Today by writing motorcycle reviews and covering MotoGP races. She also documented a few of her motorcycle adventures in USA Today’s GoEscape travel magazine. She has continued her riding education with an MSF Advanced RiderCourse, the Kevin Schwantz School, off-road training and a few track days.
For more information: mic.org.

You May Also Like

Turn 14 Distribution Adds Gaerne to the Line Card

Gaerne is an Italian motorcycle footwear brand.

Turn 14 Distribution, Gaerne boots

Turn 14 Distribution has announced the addition of Gaerne, a motorcycle footwear company, to its extensive line card.

“We are thrilled to welcome Gaerne to our product lineup. The company’s reputation for producing top-tier motorcycle footwear aligns with our mission to provide our customers with the best products the industry has to offer. Gaerne’s dedication to innovation, quality and performance makes them a perfect fit for our portfolio,” said James Kramer, divisional purchasing manager, Turn 14 Distribution.

Royal Enfield Introduces Global Rentals and Tours

The rental program extends to 60-plus destinations.

Segway Powersports and Octane Shift Gears With Strategic Financing Partnership

Effective, April 1, 2024, prime and non-prime consumers are eligible for financing on Segway’s entire range.

Octane, Segway Powersports
2024 Harley-Davidson Homecoming Festival Kicks Off in 100 Days

Tickets are on sale for Veterans Park headliners Red Hot Chili Peppers, Jelly Roll and HARDY.

Nitro Circus, Harley-Davidson Homecoming

Other Posts

MIC Statistical Annual Now Available

Get ahead of the motorcycle sales season.

Motorcycle Industry Council
REV’IT! TAILORTECH Design Challenge Offers U.S. Riders Chance to Win Custom Race Suit

Submissions will be accepted through April 21, 2024.

racing suit
Vespa World Days 2024 Set to Run April 18-21

The National Vespa Clubs from 55 countries come together, uniting thousands of Vespas from five continents.

Vespa World Days 2024
Mips Becomes Official Safety Partner of the FIM Motocross World Championship

This exclusive collaboration promotes enhanced safety awareness across the MXGP series.

MXGP/Mips partnership