fbpx

Unexpected Powersports Market Shifts

Ricky Beggs notes that prices have decreased again, but to a lesser degree than they did last month.

With the arrival of fall weather around much of the country, prices have once again decreased for most segments in the powersports market. The changes are much smaller than what we saw last month, where values declined more steeply than usual.

Sales results from the auctions indicate that the market has paused on its way down this month, with on-road motorcycles only dropping by .9 percent and scooters dropping 1.6 percent.
ATVs and utility vehicles have seen a slight increase in value, but not to the levels we normally see at this time of year. Prices are up by only .5 percent for ATVs and .7 percent for utility vehicles, not the usual 3 to 5 percent increase we generally see as fall arrives and hunters, farmers and outdoorsmen put these units to heavy use.

Snowmobiles are continuing to inch up in value as winter approaches, increasing by 2.3 percent this month.

Personal watercraft and jet boats, on the other hand, have seen the bottom fall out as far as auction values are concerned. These segments are down 6.2 percent and 6.5 percent this month. Combined with last month’s 2.8 percent drop in value, these units are currently more than 9 percent lower in value than just two months ago.

You May Also Like

Maximize Every Sale With F&I and PG&A

This recorded AIMExpo education track discusses how the bike is just the start of the sale.

MPN F&I panel, AIMExpo 2024

At AIMExpo 2024, Greg Jones, content director for MPN, moderated the finance and insurance (F&I) panel in MPN's Dealer Excellence education track. The panel consisted of Jason Duncan, McGraw Powersports; JD Baker, Protective Asset Protection; John McFarland, Lightspeed; and Zachary Materne, Apiar Commercial Risk Management.

In this session, Jones and the panel discuss how to maximize every sale beyond the bike with F&I and parts, gear and accessories (PG&A). The panel advises on best practices, how to make the purchase process more exciting, how to utilize technology in this process and more.

Elevating Your Sales Game Through Parts Packaging

Breaking down the art and science of a well-designed, customer-focused, profit-friendly parts package.

Unleash Your Experts: How to Be a Long-Tail Resource for Powersports Enthusiasts

Closing deals and providing service are a dealer’s bread and butter, but your dealership has far more to offer.

dealership employees
Building a Growth Stategy With a Powersports Playbook

Success isn’t a fluke, and it’s not luck. It’s a strategy.

Fostering an F&I Culture That Sells

Dealership success hinges on the ability to cultivate a strong F&I culture.

Other Posts

Increasing Profits Through Accessorizing

Go out and find the units to dress up — there’s lots of extra profit to be made.

Q&A: Powersports Consumer Sentiment Forecast for 2024

Consumers aren’t delaying purchases because of the economy, but they’re still looking for deals.

motorcycle, money, wallet, consumer, customer
Nothing But Good Vibes at Santa Barbara Motorsports

Santa Barbara Motorsports is working to make every door swing count.

Santa Barbara Motorsports
To E-Bike or Not to E-Bike?

When it comes to e-bikes, it’s the wild, wild West out there.