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Business Management

Unexpected Powersports Market Shifts

Ricky Beggs notes that prices have decreased again, but to a lesser degree than they did last month.


With the arrival of fall weather around much of the country, prices have once again decreased for most segments in the powersports market. The changes are much smaller than what we saw last month, where values declined more steeply than usual.

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Sales results from the auctions indicate that the market has paused on its way down this month, with on-road motorcycles only dropping by .9 percent and scooters dropping 1.6 percent.
ATVs and utility vehicles have seen a slight increase in value, but not to the levels we normally see at this time of year. Prices are up by only .5 percent for ATVs and .7 percent for utility vehicles, not the usual 3 to 5 percent increase we generally see as fall arrives and hunters, farmers and outdoorsmen put these units to heavy use.

Snowmobiles are continuing to inch up in value as winter approaches, increasing by 2.3 percent this month.

Personal watercraft and jet boats, on the other hand, have seen the bottom fall out as far as auction values are concerned. These segments are down 6.2 percent and 6.5 percent this month. Combined with last month’s 2.8 percent drop in value, these units are currently more than 9 percent lower in value than just two months ago.

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