Iconic motorcycle brand Triumph has named Doe-Anderson as its agency-of-record. The account was recently awarded to the agency based on its unique approach to brand planning and strategy.
“We were blown away by Doe and their marketing of brands like Maker’s Mark and Louisville Slugger,” said Greg Heichelbech, CEO of Triumph North America. “We’re so excited to be working with such a unique team of creative specialists who ride motorcycles and understand the riders’ perspective.”
Doe-Anderson will handle every aspect of the account, from strategic planning and creative development to public relations and social media activation. In addition, Doe-Anderson will assume media planning and buying services. As a result of the scope of work, the agency has added three employees to manage the account and says it may hire more.
“The [Triumph] brand is world-renowned, historic, timeless and very cool. We are excited and proud to join their team and are looking forward to the ride ahead,” said Todd Spencer, president and CEO of Doe-Anderson.
For more information about Triumph Motorcycles, visit www.triumphmotorcycles.com.