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Slight Uptick in Retail Sales Environment

Our latest survey of powersports dealers indicates that the retail sales environment improved sequentially in the month of April. It appears that after starting off slowly (in part due to unfavorable weather conditions), sell-through trends picked up as the month progressed and comparisons eased (lapping the Polaris stop-sale last April). Now that Can-Am’s Maverick X3

Shifting Gears (June): Printing All The News That Fits

Former director of federal affairs in the MIC, SVIA and ROHVA Government Relations Office, Duane Taylor is now executive director of the National Off-Highway Vehicle Conservation Council (NOHVCC). “We are excited that Duane’s leadership at NOHVCC will help our joint goal of furthering a positive future for responsible OHV recreation,” says his former boss, MIC

Cub Cadet Expands UTV Line with New Challenger 550 and 750

Cub Cadet announced the launch of two new utility vehicle models designed around the consumer with capability and customization in mind. The new Challenger 550 and 750 models are the latest additions to the Cub Cadet utility vehicle family ─ providing many standard features and customization opportunities.

Kawasaki Agrees to $5.2 Million Penalty for Failure to Report Defective ROVs to CPSC

The U.S. Consumer Product Safety Commission (CPSC) announced that Kawasaki Heavy Industries, Ltd., of Japan, Kawasaki Motors Corp., U.S.A., have agreed to pay a $5.2 million civil penalty.

Klock Werks Flare Windshield for Polaris RZR

Klock Werks enters the UTV market with the UTV Flare Windshield for Polaris RZR. The Flare Windshield design features “hips” at the outer edge of the shield that re-route air, and the “flip” at the top is designed to kick the air up and back as clean, less turbulent air for driver and passenger.

Houser Racing Partners with Get Financing

Houser Racing’s customers now have a financing option to allow them to get all of the products they need to outfit their ATV or UTV and manage one low monthly payment, as the company recently announced it will begin offering flexible financing terms through Get Financing.

Lower Priced Units Remain Consumer Focus

Our latest survey of powersports dealers indicates that the retail sales environment remained weak in February. The general theme in the marketplace is that consumer interest was focused on lower-priced ATV units and utility products from Can-Am, Polaris and Honda. In the recreational segment, Polaris’ heavily discounted RZR 1000 models were a topic of conversation,

Parts Unlimited 2017 ATV/UTV Catalog

From sport to utility, the 2017 Parts Unlimited ATV/UTV catalog has a great mix of parts and accessories. Gone are the separate ATV and UTV sections; PU has combined all of the ATV and UTV products within the unique categories to make it easier for you to find exactly what your customers are looking for.

STI 31-inch Chicane RX Tires

Proving themselves on UTVs nationwide, from race machines to trail specialists, the STI Chicane RX tire lineup expands with an all-new 31-inch size for 14-inch wheels.

STI HD5 Beadlock Bronze Wheel

The strongest wheel in the STI HD Alloy Beadlock lineup gets a new look for 2017. The HD5 Beadlock Bronze wheel features a rich bronze style that is durable and adds unique appeal to any UTV.

CFMOTO: The Sweet Spot In The Showroom

CFMOTO Finding Success as a Top Value Brand In a maturing industry like powersports, manufacturers have a tough job trying to find a place in the market. For some, that means always going bigger – a turbocharged 170 horsepower engine today, 190 horsepower tomorrow – for others, 50 years in the industry has gotten customers

Goodbye 2016, Hello 2017

Our latest survey of powersports dealers indicates that the retail sales environment improved sequentially but on balance remained weak to close out the year. For many powersports and motorcycle dealers, the end of 2016 couldn’t arrive soon enough, as end-markets were choppy and consumers were generally more price sensitive than at any point since the