Average Wholesale Pricing Relatively Stable
Average Wholesale Pricing (AWP) in September stabilized from the lows seen in August. Compared to the last three month average, AWP for Metric Cruisers and ATVs were up 3-6%, while Domestic Cruisers, Sport bikes, MX and Side-by-Sides slid 5-8%. On a year over year basis, Domestic Cruiser AWP actually rose while other categories were down
The Traditional Wind Down Period
Bottoming Out August and September traditionally mark the bottom of the wholesale market as dealers wind down their selling season and new models are introduced. This year is right on track with the norm as Average Wholesale Prices (AWP) fell once again in August from the prior three-month average. Cruisers fell ~6% from the prior
Good News: Pre-Owned Market is Normal
Recent reports on new unit sales have been less than optimistic. The good news is that for pre-owned motorcycles and ATVs, everything is as good as or better than prior years. Average Wholesale Prices (AWP) declined in July from their prior three-month average, and they did so right in-line with what we’d expect this time
Summer Wholesale Pricing Has Arrived
Summer Slide It’s official – summer wholesale pricing has arrived. Average Wholesale Prices (AWP) declined for most major powersport product categories in June, right in line with typical seasonal behavior. Compared to the prior three months, domestic cruiser AWP declined 7%, metric cruisers declined 12%, sportbikes declined 2% and off-road was roughly flat except for
Passing the Spring Peak
While pre-owned powersports unit sales continue to be a shining star for dealers, the wholesale market has crested its peak. Dealers are still in their selling season and need good inventory from the auction, but they are maintaining their inventory levels rather than building up in anticipation. This is typical for May as the market
Pre-Owned is Heating Up
Average Wholesale Prices (AWP) rose again in April, in many cases outpacing average prices from the same time last year. Dealer appetite for comparable product rose again in April for all categories as consumer demand continues to rise as we near the peak of the selling season. Many dealers report that they can’t get enough
Stronger Demand Drives AWP Up In March
Pre-Owned Is Heating Up Dealers around the country are reporting strong consumer demand for pre-owned vehicles. Average Wholesale Pricing (AWP) for March is up as a result, with notable price increases in almost every product category. Domestic Cruisers saw the biggest increase, up 11% over the prior three-month average, reversing last year’s softness as dealers
Average Wholesale Prices Pick Up Steam in Feb.
It seems 2017 is off to a good start. The wholesale powersports market picked up steam in February with Average Wholesale Prices (AWP) trending further up from the prior three month average. The western U.S. markets caught up with the eastern U.S. markets, and dealer participation grew as everyone prepares for spring. Although prices were
‘Déjà Vu’ for January Wholesale Prices
Déjà vu is defined as “a feeling of having already experienced the present situation.” This is an apt description for Average Wholesale Prices (AWP) in January as 2017 got underway. Markets in the West started slow in San Diego and Dallas, then picked up steam in Cincinnati and Atlanta as the month progressed. This is
December AWP Remains In Sync With Prior Year Norms
As 2016 crosses the finish line, Average Wholesale Pricing (AWP) remains in sync with prior years’ norms. Slight upticks occurred in Domestic Cruisers and Side-by-Sides, and slight declines occurred in Metric and Off-Road products. Dealers’ wholesale appetite for product varied across the U.S. in December, but overall these trends are typical for the end of
November 2016 AWP In Review
[dropcap]A[/dropcap]verage Wholesale Prices (AWP) showed surprising resilience in November, coming in above both the prior three-month average and last year’s November average. Even domestic cruiser pricing, which has been softer than usual the last few months, was up in November. This is partly due to the seasonal shift in dealer appetite for inventory as well
Wholesale Prices Up In Most Categories vs. ’15
[dropcap]O[/dropcap]ctober frequently brings to mind images of goblins, stock market crashes and pre-election fear-mongering. Thankfully, Average Wholesale Prices (AWP) this October were nothing of the sort. Prices in general were flat to slightly up over both the prior 3-month average and the prior year averages. Compared to the prior three months, Domestic Cruisers rebounded from