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Suzuki Celebrates MotoAmerica Season with One Percent Financing on the GSX-R1000

Suzuki Motor of America, Inc. has announced a special “1% Ride Like a Champ” financing offer on the new GSX-R1000 lineup of motorcycles.

Suzuki Motor of America Names Jung Communications Coordinator

Jung recently graduated with a bachelor’s degree in Public Relations from California State University, Fullerton. She previously interned at Suzuki and for powersports industry publications as part of her undergraduate study.

Shell Launches New Ducati Branded Oil

For nearly two decades, Ducati and Shell have been partners in the arena of world- class motorcycle racing. Now, that partnership has reached a new level with the unveiling of Shell Advance Ducati 10W-50 motorcycle oil.

BRP Launches Rotax Electric Powerpack for Karting

The Rotax electric powerpack will be distributed through RIC TECH, a joint venture between subsidiary BRP-Rotax and Italian partner SMRE SPA.

Yamaha Introduces New XSR700 Sport Heritage Motorcycle

Yamaha’s presentation at AIMExpo went old school as it introduced a pair of new models for its Sport Heritage line – the 40th anniversary SR400 and the new generation XSR700 – which were introduced under the “Faster Sons” Philosophy.

Indian Custom Scout Bobber Series Introduced at AIMExpo

At AIMExpo, Indian commemorated its inaugural year of participation at the trade show by introducing the Custom Scout Bobber Series to the entire industry and consumers.

Can-Am Rolls Out New Smartphone Connect Display for 2018 Spyders

BRP recently introduced a new, fully-digital instrument panel on a majority of its 2018 Can-Am Spyder vehicles. Always having the consumer in mind, the ingenious display is the first in the motorcycle industry to provide access to third-party smartphone apps, thanks to seamless connectivity via BRP Connect.

BMW C Evolution Scooter, G 310R Make U.S. Debut at AIMExpo

BMW North America showcased a trio of new motorcycles at AIMExpo, but arguably the most notable model on the stage was the C evolution, which will arrive in the U.S. for the first time in 2018. Initially introduced in 2014 as BMW’s first foray into alternative drivetrains, the latest C evolution was introduced for the European

STACYC Stability Cycle Introduces Two Electric Balance Bikes at AIMExpo

STACYC Stability Cycle was introduced to dealers and enthusiasts at AIMExpo last week for the first time. The company has taken an innovative approach to getting kids into riding, introducing an electric-powered 2-wheel balance bike.

Yamaha Announces Activities Scheduled for AIMExpo This Weekend

Although some additional new models will be announced on Thursday, September 21, several already-introduced, all-new 2018 models that will be on display at the Yamaha booth and available for demo rides this weekend.

BMW Motorrad USA Goes Full Throttle at AIMExpo

BMW Motorrad USA is going full throttle at the upcoming American International Motorcycle Expo presented by Nationwide at the Greater Columbus Convention Center, September 21-24.

MV Agusta and Lewis Hamilton Sign a New Partnership

After the great success with the Dragster RR LH, which sold out in a few hours from its launch, MV Agusta and Lewis Hamilton have partnered together on yet another exciting project. The collaboration sees Mercedes F1 Champion Hamilton design a brand new model.