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Honda Announces 2018 Gold Wing

The much anticipated 2018 Gold Wing and Gold Wing Tour models was revealed during a special event at Santa Barbara, California’s MOXI Museum of Exploration and Innovation.

Mahindra Unveils Re-Styled UTV at Biggest Ever National Dealer Meeting

Mahindra’s new product launch began with an unveiling of more than 25 models during the general session followed by detailed classroom training and a dynamic, interactive ride and drive experience with the new tractors and utility vehicles.

Caterpillar Announces Plans to Enter Utility Vehicle Market

Caterpillar has announced plans to enter the utility vehicle market. The company has entered into a manufacturing and supply agreement with Textron Specialized Vehicles Inc., and will offer UTV models sold through participating Cat dealerships starting in 2018.

Yamaha Delivers New Wolverine X4 to Dealers, Launches ‘Build Your Own’ Customizing Feature on Website 

Yamaha Motor Corp., USA, recently announced the all-new four-passenger Wolverine X4 Side-by-Side (SxS) vehicle is shipping from its U.S. factory in Newnan, Georgia. Yamaha Outdoor Access Initiative donates to 12 recipients in Q2 2017

Cummins Acquires Brammo to Accelerate its Electrification Platform

Cummins Inc. has announced that it is acquiring the assets of Brammo, Inc. for its battery pack expertise and resources in an effort to become a global electrified power leader.

Harley-Davidson Reports Q3 Down 8.1 Percent in the U.S.

Harley’s worldwide retail motorcycle sales were down 6.9% compared to the same period in 2016. Harley-Davidson U.S. retail motorcycle sales were down 8.1%, with the overall U.S. industry down 9.2% for the same period.

Chris Musso Joins Polaris as President of Off-Road Vehicles

Polaris Industries Inc. has announced that Chris Musso will join the company on November 6 as President, Off-Road Vehicles (ORV), reporting directly to Chairman and CEO Scott Wine. Polaris’ Snow business will also report to Musso. 

Zero Motorcycles Announces 2018 Model Line with Improved Performance and Range

Zero Motorcycles recently unveiled its 2018 model line that it says “raises the bar” for electric motorcycles by increasing battery capacity and range. The company also launched a new high-speed on-board charger option that increases charging speeds by 6X.

Excelsior-Henderson Motorcycle Brand to be Auctioned at Mecum Las Vegas

The Excelsior-Henderson motorcycle brand and all its intellectual property will be auctioned at the 27th annual Mecum Las Vegas Motorcycle Auction, which will run Jan. 23-27 and present 1,750 motorcycles for auction.

MIC Launches RiDE, A Direct-to-Consumer Initiative

MIC and its OEM, distributor, dealership and aftermarket members, are calling for industry- and community-wide participation and collaboration to make the RiDE initiative a success.

Certified Parts Corporation Wins Legal Case Against Platinum Equity and Rudolf Strobl

Certified Parts Corporation (CPC) has won a seven-figure damage award against Platinum Equity Advisors LLC and one of its former employees, Rudolf Strobl, president of TecumsehPower, in a recently concluded case in Rock County, Wisconsin.

Suzuki Adds Forward Stocking Location to Expedite Delivery to Florida Dealers

The new facility and its goal of one day delivery is in response to Suzuki’s growth in the Sunshine State and will be a benefit to dealers and customers that reside there.