PODCAST: Identifying the 1st Time Rider
Younger riders just aren’t getting involved the same way their parents did, so it has left our industry, as a whole, to reevaluate how we can more effectively attract, engage and influence the new riders that are entering the market.
The First Time Rider: Diving Deeper on the Future of Our Industry
The average motorcyclist was 40 years old in 2009, but by 2018 — that number had risen to 50, so the demographic that has fueled our industry over the past twenty years is getting older and potentially aging out of the lifestyle. Instead of buying their first bike, they’re buying their last.
Tangible Ways to Bring In New Riders
To help dealers find a tangible solution to bring in new riders, Paige Bouma, vice president of recreational brands at Cycle Trader demystified the complexity of the subject in her presentation “Capturing the Millennial Market — It’s All in the Story You Are Telling.”
AMA to Partner with CycleTrader.com
The American Motorcyclist Association has announced a new partnership with CycleTrader.com that provides a 20 percent discount for AMA members on top-of-the-line classified ads to sell or trade their motorcycles.
CycleTrader.com New Website
Motorcycle and powersports dealers can rev up their business following the launch of the newly redesigned CycleTrader.com website. The new design focuses on a simplified user interface and aims to increase leads for power sports dealers.
