Can-Am Named Official Off-Road Vehicle of Luke Bryan Farm Tour
Can-Am to support agricultural community and future farmers through this sponsorship, including on-site activities at tour events
BRP Celebrates Can-Am Spyder 10th Anniversary with Homecoming Event, Unveils Three Special-Edition Models
BRP welcomed nearly 3,000 Can-Am Spyder owners and guests from around the globe to its headquarters in Valcourt, Quebec, last weekend for a Can-Am Spyder 10th Anniversary Homecoming Event.
2018 Can-Am Off-Road Lineup Adds Power and Diversity
BRP continues to optimize its Can-Am off-road lineup with multiple changes for 2018. The brand is again setting the bar with the most powerful factory-built side-by-side vehicle on the market, the new 172hp 2018 Maverick X3 Turbo R model.
BRP Returns to AIMExpo for Third Consecutive Year
Boasting a diverse range of products extending across three unique brands, dealers will have the opportunity to get an up-close view of the newest 2018 models, products and accessories for a variety of segments. BRP will also unveil products that will make their public debut in Columbus.
BRP Celebrates 50th Anniversary of Lynx Snowmobiles and Unveils 2018 Lineup
BRP has unveiled its 2018 Lynx lineup. The 2018 Lynx snowmobile lineup is the 50th model year created by Lynx and is introducing the new Radien platform, the next generation of Rotax 850 E-TEC engine and the ultra-lightweight E-TEC engine starting system, SHOT.
Right On Target: Club BRP Ski-Doo & Can-Am Edition
The #1 snowmobile manufacturer in the world introduced the 2018 Ski-Doo sleds and a major update to the Can-Am Maverick UTV line-up to more than 1,200 dealers, enthusiasts and media types at the Grand Sierra Resort & Casino.
BRP Wins Ninth NMMA Innovation Award with Sea-Doo SPARK TRIXX Watercraft
BRP won its record-setting ninth NMMA Innovation Award at the 2017 Miami International Boat Show for its new Sea-Doo SPARK TRIXX. The TRIXX model is based on the Sea-Doo SPARK, but with added features that offer a fun new way to play on the water.
Citi Retail Services and BRP Announce New Financial Services Agreement
Citi Retail Services has announced it has signed a long-term financing services agreement with BRP. This new relationship will leverage Citi Retail Services’ experience as a trusted organization in providing private label credit card services to help BRP expand its retail services for customers.
BRP Opens New Training Institute at Wisconsin Manufacturing Facility
Earlier this month, BRP opened a state-of-the-art technician training institute within its Sturtevant, Wisconsin manufacturing facility. This new institute will train dealers and their employees to maintain and repair all BRP vehicles, engines and accessories. Alain Villemure, vice president and general manager of BRP’s Marine Propulsion Systems division and Martin Soucy, vice president of its global
BRP Announces New European Market Management Structure with VP Hire
BRP recently announced a reorganization of the general management of its Global Sales and Consumer Experience division as well as a new organizational structure for the management of its activities in Europe. Sandy Scullion has been named vice-president and general manager, BRP Global Sales and Consumer Experience. Scullion is now a member of the company’s Management Committee
Arctic Cat Awarded $46.7 Million in Patent-Infringement Lawsuit Against BRP
A federal court judge for the Southern District of Florida (Miami) has awarded Arctic Cat Inc. triple damages of $46.7 million USD in a patent-infringement suit filed by the company against Bombardier Recreational Products Inc. and BRP U.S. Inc.
BRP Debuts All-New REV Platform and 850 E-TEC Engine
BRP recently presented a new snowmobile platform and a new engine together for the first time in 20 years during its semi-annual dealer meeting in Dallas. This new platform/engine combination, available on 2017 Summit mountain, MXZ trail performance and Renegade crossover models, pushes the limits of innovation and creativity to unmatched levels.
