fbpx

Can-Am Named Official Off-Road Vehicle of Luke Bryan Farm Tour

Can-Am to support agricultural community and future farmers through this sponsorship, including on-site activities at tour events

The Can-Am off-road brand has been named the official off-road vehicle of the Luke Bryan Farm Tour.

“Can-Am is all about passion. We work hard at reinventing ourselves to bring the best to people, as does the agricultural community,” said Marc-André Dubois, marketing director for Can-Am off-road. “To have the opportunity to support Luke Bryan’s values and affection for farmers is something we are really proud of. We are eager to start the tour and share the Can-Am experience with every Luke Bryan fan.”

The two-year commitment will give the Can-Am team opportunities to meet with over 100,000 Luke Bryan Farm Tour fans and live concertgoers. Can-Am, in addition to being the official off-road vehicle of Farm Tour, will have a bold presence at all six events to give people the full Can-Am experience.

“The Farm Tour is all about giving back to the local farmer and their families,” shared Luke. “Can-Am is a passionate brand with outstanding off-road products that shares our appreciation for the agricultural community. We’re pleased to have Can-Am assist us in our efforts to honor them.”

Country music and Luke Bryan Farm Tour fans alike can learn more about Can-Am vehicles from local Can-Am dealership staff and product specialists at designated vehicle display booths at each venue.

Booth visitors can also register on site for a chance to win a Can-Am off-road vehicle, including the Can-Am Defender, which is built to excel in agricultural and off-road settings with a tough, capable and clever framework. The booth activities will include offering free giveaways for those who register to win.

The 2017 Luke Bryan Farm Tour, in its ninth year, kicks off Thursday, Sept. 28, at Benes Farm in Lincoln, Nebraska. It concludes Saturday, Oct. 7, at Stowers Farm in Centralia, Missouri. Midwest farms in the states of Illinois, Indiana, Iowa and Kansas comprise the other tour stops.

Links:

BRP

You May Also Like

Free Dirt Bike, ATV, Side-by-Side Training in California

Off-Highway Vehicle Safety Week is March 23-31.

ATV, dirt bike, side-by-side training, off-road trails

Spring is here, and for many it’s time to head back to the trails. To ensure you get the most fun out of the new riding season, the ATV Safety Institute (ASI), Motorcycle Safety Foundation (MSF) and Recreational Off-Highway Vehicle Association (ROHVA) have teamed up with California State Parks to offer free training for ATVs, dirt bikes and side-by-sides. 

Alterra Mountain Co. Adds Taiga Snowmobiles to Its Fleets

The fleets cover 15 ski mountain destinations.

Taiga Nomad snowmobile at an Alterra Mountain Co. ski resort
Boundless Rider Expands Footprint to Illinois

Coverage is available for direct purchase or through agents.

Boundless Rider logo
Royal Enfield’s BTR Flat Track Program Kicks Off 2024 at Daytona Short Track

The BTR season opener brought thrilling competition over two days of racing.

Build. Train. Race., BTR, Daytona Short Track, 2024
Dave McMahon Named Interim Executive Director of the NPDA    

The newest member of the team has been moved into the top spot.

Dave McMahon

Other Posts

MIC, MSF, SVIA, ROHVA Appoint Interim Leadership

Scott Schloegel has been named acting president and CEO.

MIC, MSF, SVIA, ROHVA logos
Sumitomo Rubber North America Hires New Dunlop Motorcycle Tires Regional Sales Manager

Jeff Botsford began his career in the motorcycle industry in 1991.

Jeff Botsford
Wilwood Engineering Promotes Hagy to UTV Market Specialist

Hagy will be tasked with expanding the UTV product lineup for Wilwood.

Hagy
Tickets Available for World Ducati Week 2024

The countdown begins for the 12th edition of the event, taking place from July 26-28, 2024.

World Ducati Week 2024