The American International Motorcycle Expo (AIMExpo), in collaboration with Suzuki Motor of America Inc., has announced that Suzuki will be a founding OEM participant in the inaugural event, scheduled for Oct.16-20 in Orlando, Fla. Suzuki will introduce new 2014 motorcycles and ATVs, host its dealer body with exclusive VIP functions and conduct demo rides on select products.
Suzuki has long been one of the most recognized names in powersports, thanks to its full lineup of high-performance products for on- and off-road enthusiasts. Additionally, Suzuki is currently enjoying a year-long celebration of 50 years in the USA.
“Suzuki recognizes the exclusive opportunities that are offered by AIMExpo’s ground-breaking platform,” said Mike Webster, president, trade show division of Marketplace Events. “The ability to introduce 2014 products to their dealers as well as consumers and media is precisely what we intended when developing the AIMExpo vision. We’re thrilled to welcome the Suzuki brand and look forward to this important partnership.”
Suzuki offers the best-selling GSX-R sport bikes, one of the most successful lines in all of motorcycling, as well as the championship-winning RM-Z motocross models that have helped make the brand a household name. The latest iterations of these motorcycles along with Suzuki’s full lineup of Boulevard cruisers, DualSport models, scooters, and KingQuad ATVs will all be present at AIMExpo this October.
In addition to its display in the Main Hall at the Orange County Convention Center and its demo presence at AIMExpo Outdoors, Suzuki will also use AIMExpo as an opportunity to conduct VIP activities with dealers where they will not only have a chance to be educated on the new performance capabilities, but also experience these enhancements firsthand. Suzuki sees the event as an ideal way to connect with both current and prospective dealers.
“We are very excited to be a founding participant at the first ever AIMExpo event,” said Suzuki Motor of America Inc. Motorcycle/ATV Vice President Larry Vandiver. “The unique format and location of the AIMExpo gives Suzuki the opportunity to showcase our class-leading product to not only the public and the media, but it also gives us an opportunity to host our dealer network and invite them to share in some VIP experiences with us while attending the show.”
AIMExpo will be held on Oct. 16-20, 2013 at the Orange County Convention Center in Orlando, Fla. For more information, visit AIMExpoUSA.com, and stay tuned to MPN for more AIMExpo news.