Segway has transformed the way we navigate our world. Since its inception, Segway has been synonymous with innovation, redefining personal mobility and has left a permanent mark on the way we think about getting from point A to B.

In 2019, Segway embarked on a new journey, venturing into the powersports industry with the introduction of the Villain sport side-by-side and UT10 utility vehicle.

Launching into the powersports industry means tapping into the passions and lifestyles of enthusiasts who crave the exhilaration of the rush of off-road terrain. It involves connecting with a diverse customer base and staying attuned to trends in technology and off-road design.

Segway is excited to introduce a new video series, “Behind the Brand,” that will take you on a journey beyond the glossy advertisements and product labels, allowing you to peek into the heart and soul of Segway Powersports. When you delve into the brand’s inner workings, you gain insights into its values, culture and the passionate individuals who drive its innovation. It’s a window into the brand’s DNA, where transparency and authenticity reign, inviting you to be a part of their journey.

“In a market where consumer behaviors are constantly evolving, the key to success is not just adapting to change but immersing yourself in the culture that drives it. To truly understand and connect with your audience, you must embrace their values, desires and aspirations,” said Gabriel Cruz, marketing director for Segway Powersports. “Giving people a glimpse ‘Behind the Brand’ will continue to grow brand trust and create a path towards lasting relevance.”