Segway Powersports Joins Forces with Atturo Tires to Showcase Villain SxS at AIMExpo 2023

For the first time, the 72-inch Villain, featuring Atturo Trail Blade X/T SXS Tires, will be on display at the show.

As the flagship Segway Powersports offering, the highly anticipated 72-inch Villain SX10 WX will be on display at the AIMExpo for the very first time featuring the newly introduced Atturo Trail Blade X/T SXS Tires. A highly anticipated addition to the Segway lineup, the Villain is now available in two width options: 64 inches and 72 inches across three different model options.

The three different models include the 72-inch Villain SX10 WX as well as the 64-inch Villain SX10 X and Villain SX10 E. The range of models is available in up to four different color options, including the Segway signature Tensive Red, Dream Green, Innovative Gray and Bold Black. The Segway Villain SX10 WX in Dream Green will be showcased in Atturo Tires booth #4099 at the 2023 AIMExpo on Feb 15-17 in Las Vegas.

“We are thrilled to be partnering with such an established company like Segway to showcase the new and exciting products we are each bringing to the market,” said Michael Mathis, president, Atturo Tire Corp. Atturo Tire is an established private tire brand that has focused on the SUV, light truck and muscle car segments of the market for over a decade. This past November, the company officially announced its entry into the powersports segment with two new tire models specifically for UTVs and side-by-sides. The Trail Blade BOSS SXS and Trail Blade X/T SXS are born from the same DNA and built to the same quality standards as their light-truck counterparts, featuring 8PR steel belted construction, integrated rim protection and race-inspired designs, all backed by their Industry First and Leading Trail Hazard™ protection.

Atturo didn’t stop when it came to making stylishly aggressive tires for the powersports industry. It also disrupted the industry by launching its Industry First and Exclusive Trail Hazard™ program. The Atturo Trail Hazard program will cover all Trail Blade SXS tires anywhere a consumer may go in his or her UTV or side-by-side. Atturo provides this protection at no additional charge to the consumer with every new Atturo Trail Blade SXS tire. Coverage applies to any surface — pavement, rocks, trails, sand and open fields. Learn more at Atturo.com/trailhazard.

You May Also Like

LeMans Corp. Adds Vice President of Supply Chain

Podlewski has over 24 years in diverse roles within Harley-Davidson and 30 years with supply chain and operations in total.


LeMans Corp. has announced the addition of Kipp Podlewski as its new vice president of supply chain. With a rich background of senior-level roles in multinational corporations, Podlewski is set to bring a high-level of expertise to LeMans Corp.

In his role as vice president of supply chain, Podlewski will be responsible for overseeing purchasing and all other facets of supply chain. This includes developing and implementing innovative strategies for procurement, logistics and distribution, further enhancing LeMans Corp.'s position as a key player in the powersports aftermarket sector.

Krämer Motorcycles USA Adds to Dealer Network

Colorado Springs Powersports joins the company’s North American dealer network.

AIMExpo 2025 Returns to Las Vegas

AIMExpo is set to rock the Las Vegas Convention Center Feb. 5-7, 2025, for what is shaping up to be a third record-breaking show year.

LAND Partners With Bloom to Supply Electric Battery Solutions

The LAND and Bloom collaboration spurs efficiency, growth and innovation across the light electric vehicle industry.

LAND logo
Moto Guzzi USA Announces Northeast Demo Tour

Attendees will have the opportunity to get behind bars of the newest Moto Guzzi models.

Moto Guzzi Northeast Demo Tour, Moto Guzzi 2024 motorcycle models

Other Posts

OTR Introduces Koa Warrior ATV Tire

With a state-of-the-art tread pattern, the Koa Warrior ensures traction, stability, and durability for challenging off-road conditions.

Mitas Pulls Extra Power Into Its SPORT FORCE+ RS Tire Line

The two new rear sizes in the Mitas SPORT FORCE+ RS tire range are designed for more powerful motorcycles.

QuietKat’s Apex HD and XD Unveil New E-Bike Features

These cutting-edge e-bikes are pioneers featuring a host of first-to-market capabilities that redefine durability, power and utility in the great outdoors.

ARGO Blazes New Trail With Magnum XF 1000 LE Side-by-Side

ARGO announced the Magnum XF 1000 LE, a full-size, three-passenger side-by-side, launching as an early 2025 release.