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Segway Enters Powersports Market Seeking New Dealers

Segway announced plans to enter the powersports marketplace with competitive programs for dealerships. President of Segway Rod Keller promised dealers great margins and little competition.


Segway announced its entrance into the powersports marketplace with the introduction of two Segway Personal Transporter (PT) Models for interested powersports dealers at the AIMExpo Media Hub.

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“In the top 52 markets of the U.S., Segway does not have a dealer in 32 of them,” said Rod Keller, president of Segway.

“Dealers who decide to carry the Segway PT will have the opportunity to sell a product with great margins with a global brand in a product category with little competition.”

Keller noted that Segway’s entrance into the powersports market isn’t competitive to powersports; rather, the company wishes to compete for discretionary dollars and engage customers looking for something else – an activity that falls in between powersports and walking.


“We believe that we’re a great alternative for someone who wants to do something outdoors, but maybe an ATV or PWC doesn’t address it,” said Keller. “So, we’re competing more for the discretionary dollars.”

Segway is offering dealerships distribution of two Segway models, the Segway PT and the Segway X2. The Segway PT is a self-balancing electric transportation system designed for trips that are too far to walk and too short to drive. The PT’s five micromachined gyroscopes and two accelerometers sense the changing terrain and the rider’s body position 100 times per second, constantly readjusting.


The Segway X2 focuses on off-road performance and safety features. Its wider track maximizes stability as well as clearance on rugged terrain, the deeply treaded, low-pressure tires assist riders with safer maneuvering, and it handles well on both on- and off-road terrain, including dirt, gravel, grass and sand.

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