Pied Piper: BRP Can-Am Dealers Ranked No. 1 in Prospect Satisfaction Index
For the second year in a row, BRP’s Can-Am dealerships were the top ranked brand, reports the newly released 2019 Pied Piper Prospect Satisfaction Index U.S. UTV Industry Benchmarking Study.
Pied Piper Ranks Motorcycle, UTV Dealerships Response to Internet Inquiries
BMW ranked highest in the Pied Piper Internet Lead Effectiveness Study, which measured how dealerships responded to customer inquiries received through dealership websites.
CAN-AM Side-by-Side Dealers Ranked 1st by Pied Piper’s 2018 ‘PSI for UTVs’ Industry Study
For more than ten years, the automotive and motorcycle industries have used PSI mystery shopping as a tool to improve the sales effectiveness of their dealer networks, turning more shoppers into buyers.
Wells Fargo CDF Announces Dealer Financing Program with CF Moto
As part of the multi-year agreement, Wells Fargo CDF will leverage its more than 40 years of powersports experience to deliver competitive programs, analytics and insights in support of CF Moto’s dealer development efforts.
UTV Belt Mount For Polaris and Arctic Cat
Carry a spare belt on the frame or roll cage with a UTV Belt Mount for Polaris and Arctic Cat models.
OEM Update: 2018 Recreational-Utility Vehicles
The evolution of the Side-by-Side market continues in 2018 with more new models being introduced for the utility market and crossover recreation and trail markets.
MARKET UPDATE: RUVs Rocking! ATVs Rolling!
The silver lining in the face of continuing soft motorcycle sales has been the hidden strength of the Side-by-Side (SxS) market and continued stability of the ATV sector. We say “hidden” because unlike motorcycles, scooters and ATVs, Recreational Utility Vehicles sales are not reported by the Motorcycle Industry Council. Overall ATV/UTV new unit sales fell
AIMExpo Show Floor 95 Percent Sold Out with Most OEM Exhibitors to Date
With less than two months until opening day, the American International Motorcycle Expo (AIMExpo) will welcome a record number of exhibiting original equipment manufacturers (OEMs) in its debut at the Greater Columbus Convention Center in Ohio, from September 21-24.
AIMExpo: SxS and ATV Exhibitors Will Have Big Presence in Columbus
More than 50 companies will fill the Greater Columbus Convention Center in Ohio from Sept. 21-24, making it the strongest showing of four-wheeled vehicles, accessories and gear yet seen at the industry’s premier motorcycle and greater powersports expo.
Goodbye 2016, Hello 2017
Our latest survey of powersports dealers indicates that the retail sales environment improved sequentially but on balance remained weak to close out the year. For many powersports and motorcycle dealers, the end of 2016 couldn’t arrive soon enough, as end-markets were choppy and consumers were generally more price sensitive than at any point since the
Anticipating Improved Retail Sales in 2017
Our latest survey of powersports dealers indicates that the retail sales environment remained weak in November. The general theme in the marketplace is that consumer interest was focused on model year 2016 products with large incentives. While the amount of 2016 units on showroom floors were nearly depleted by month end on many models, we
Printing All the News That Fits: December
[dropcap]A[/dropcap]s the Greek philosopher Heraclitus noted, “The only constant is change!” Seems like the entire powersports industry was in a state of flux in 2016. Mergers, acquisitions and simple cases of the ‘grass is greener’ wanderlust made it tough to tell who the players were without a scorecard this season. From industry veteran Greg Blackwell
Retail Sales Environment Remained Sluggish in September
[dropcap]O[/dropcap]ur latest survey of powersports dealers indicates that the retail sales environment remained sluggish in September. The general theme from the market place is that consumers are being cautious with their spending and are often compelled to make a purchase only when heavy incentives are included. Perhaps the best example of this consumer behavior comes
End of Summer Leaves Industry Sluggish
[dropcap]O[/dropcap]ur latest survey of powersports dealers indicates that the retail sales environment in the powersports industry was sluggish in August. While dealers received a lift in traffic early in the month from end-of-the-year sales promotions, consumer traffic trailed off as the month continued. As a result, dealers were not able to materially improve their inventory
Shifting Gears: Printing All The News That Fits
Catching some heat? In the wake of the recent RZR recall, Polaris Industries named Senior Engineering Director Joel Houlton VP of global safety and quality. Houlton reports to CEO/Chairman Scott Wine and Ken Pucel, EVP of operations, engineering and lean. “The safety and quality of our products must be our number-one priority as a company,”
Consumers Skittish, Market Volatile in July
[dropcap]O[/dropcap]ur latest survey of powersports dealers indicates that retail sales for dealers remained soft in July. The most commonly cited reason for the softer year-over-year sales results was a reduction in OEM promotional support sequentially, as well as tough comps in the ATV market. As a result, dealers finished the month with too much inventory
