Rollick Outdoor, Inc., a new venture focused on building a marketing platform to help retailers and manufacturers provide an individualized online and in-store experience, has raised $5.6 million.
“Today’s consumers expect a digital buying experience and Motorcycle, Powersports, RV and Boat dealers want to provide a more personalized, and open purchase process. These products are about fun and buying them should be as enjoyable as using them,” said Bernie Brenner, CEO of Rollick.
Rollick’s seed round was led by Silverton Partners, and includes investments from Autotech Ventures, Troy Capital Partners, Capital Factory and Austin-based entrepreneur Brett Hurt.
“Bernie and his team have a tremendous amount of experience in auto retail innovation and we see that applying to these new categories,” said Morgan Flager, general partner at Silverton Partners who will also join Rollick’s board of directors.
In addition to Brenner, who is the cofounder and chief strategy officer of TrueCar, Inc., Rollick’s other key executives include its pPresident, Amit Maheshwari, former SVP of Global Enterprise Solutions at Cox Automotive and Mike Timmons, Rollick’s COO and former EVP of dealer sales operations at TrueCar.
“Marketing innovation in this category is long overdue,” said Alexei Andreev, managing director of AutoTech Ventures. “Rollick’s innovative platform helps folks find the right product and work with the right dealer in a consumer-driven experience.”
Andreev will be joining the Rollick board of directors as an observer.
Rollick is launching in pilot markets including central Texas through the rest of 2017. The funds will be used to hire additional sales and support employees in Austin, and support a national rollout in the first quarter of 2018.