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Register for MIC Aftermarket Member Summit Meeting in Las Vegas

The summit is Feb. 14.

MIC aftermarket company owners and staff are invited to register now for the Aftermarket Member Summit, held at AIMExpo for the first time, on Feb. 14 at the Las Vegas Convention Center, 11:30 a.m. to 6:30 p.m.

In order to spur on-topic discussion, the summit is only for aftermarket companies and service providers. It’s free for MIC-member aftermarket firms and $95 for non-members.

Moderated by Jared Burt of HeroHub, aftermarket leaders and influencers will gather for an afternoon of networking and thought-provoking conversation about our industry’s most important issues.

Topics will include:

  • Market expansion: What role does the aftermarket play? How can we leverage the strength of aftermarket brands and brand loyalty to expand beyond the motorcycle community?
  • Innovation and startups: How do we invite more innovation and draw new companies into powersports?
  • Talent: What can we do to bring in new talent, develop their skills (technicians, sales staff, customer service and more) and retain them?
  • Electric vehicles (EV): What resources and information must we develop to better inform and educate the aftermarket about EVs and the opportunity for continued expansion in powersports?

The summit — South Hall, upper level, room 229 — will start with lunch and end with an evening reception. Questions about the AIMExpo event can be sent to MIC Membership Manager Lisa Delaney at [email protected].

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