PowerSports Network has announced the launch of SocialLink Rewards, an online program that will drive more consumer interaction with dealership sites and increase the number of customers seeing those sites. .
PowerSports Network’s SocialLink Rewards was designed using VoxBloc, a social media application that its parent company, Dominion Enterprises, acquired in late 2011. VoxBloc was successfully developed and implemented in the entertainment industry and is now part of Dominion Social Ventures.
“This is the next evolution of social networking for our industry,” said Patty Dao, general manager, Dominion Social Ventures. “Our ROI on Facebook and Twitter will only grow if we encourage our consumers to become more involved with us and our online discussions. SocialLink Rewards accomplishes that.”
The SocialLink Rewards program encourages consumer interaction by providing enthusiasts with points for sharing or ‘liking’ something on a dealership’s Facebook and Twitter
sites. Consumers will eventually use these points to win product or
service giveaways provided by the dealership. In return, the dealership sites become more active online channels for enthusiasts, while their friends and social media followers become potential clients for the dealership.
Dealers of PowerSports Network already have seen the benefits of a strong social networking presence in their stores’ website traffic and overall sales. SocialLink Rewards showcases a dealership’s inventory on its Facebook page, creates Facebook events, offers scheduled posting of featured inventory and events, and increases newsletter subscriptions.
“Since the introduction of SocialLink last year, PowerSports Network dealers have enjoyed an average increase of 102 percent in website page views and a 65 percent increase in unique website visitors,” said Laura Reinders, marketing manager, PowerSports Network.
