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Performance Brokerage Services Help Dealerships in Minnesota, California, Illinois

Performance Brokerage Services, a new car and Harley-Davidson dealership broker, announced the sale of three dealerships in California, Minnesota and Illinois that were finalized in August.


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Performance Brokerage Services, a new car and Harley-Davidson dealership broker, announced the sale of three dealerships in California, Minnesota and Illinois that were finalized in August.

Los Angeles Harley-Davidson of Anaheim in Fullerton, California 

Younessi is an experienced Harley-Davidson dealer, adding his fifth dealership with this acquisition. His holdings now include Los Angeles Harley-Davidson of Anaheim in Fullerton, California, Space Coast Harley-Davidson of Palm Bay, Florida, Treasure Coast Harley-Davidson in Stuart, Florida, Raging Bull Harley-Davidson of Durham, North Carolina and Falcons Fury Harley-Davidson of Conyers, Georgia.

Rodin Younessi and George C. Chaconas, the National Harley-Davidson and powersports partner for Performance Brokerage Services, have known each other for many years. Their relationship began when Chaconas facilitated the purchase of a few of Younessi’s Harley-Davidson dealerships in the Southeast. When Younessi decided to head West, he looked to Chaconas to find him the perfect dealership.


The dealership will continue to operate at its existing location at 2635 West Orangethorpe Avenue in Fullerton, California.

St. Paul Harley-Davidson in Saint Paul and Wild Prairie Harley-Davidson in Eden Prairie, Minnesota 

St. Paul Harley-Davidson was established in 1945, by Howard Belmont, a local motorcycle enthusiast. With Belmont at the helm, the business was highly successful and well recognized within the community for nearly 40 years. Belmont sold the dealership in 1981 and passed away in 1989. In 1999, Tom and Melanie Giannetti purchased the dealership and grew it significantly to become the highest volume dealer in the Twin Cities area.


Wild Prairie Harley-Davidson was established in 2008, in Eden Prairie, boasting a 33,000 square foot facility.

The buyer, Dale Rhoads, is a highly experienced Harley-Davidson dealer owning and operating numerous dealerships throughout Minnesota, Oklahoma and Kansas.

The dealerships will remain at their current locations at 2899 Hudson Road in Saint Paul and 12480 Plaza Drive in Eden Prairie.

Frieze Harley-Davidson in O’Fallon, Illinois
Frieze Harley-Davidson was established in 1963 in East St. Louis by Russell Frieze. Frieze had a passion for motorcycles and a love for Harley-Davidson. As the motorcycle industry continued to grow in the 1960s, Frieze turned his racing passion into his life dream by opening Frieze Harley-Davidson. Frieze was loyal to the Harley-Davidson Motor Company, having only ever raced, sold and serviced Harley-Davidson motorcycles. In 1988, Frieze Harley-Davidson was the first dealership in the St. Louis Metro area to be remodeled under the Harley-Davidson Motor Company Designer Store Program.


In 2001, the Frieze operation expanded with the opening of a second location, an alternate retail outlet, in O’Fallon, Illinois. One year later, Frieze passed away and left the Frieze family legacy in the hands of his wife, Jenny and their daughter, Etta.

In 2007, Jenny relocated the dealership to its current home in O’Fallon. She had been working with the dealership for nearly 45 years, and became the General Manager in 1998, whenFrieze had stepped down from the position.

Their daughter, Etta, who joined the family business in 1984. commented, “Coming here to work is more than just a job to me, it is the continuing of the Frieze family heritage.”


Jenny was a pioneer in building an eco-friendly dealership, becoming the first dealership to receive a gold rating under the Leadership in Energy and Environmental Design certification program operated by the U.S. Green Building Council and the only dealership to receive the Environmental Award from Harley-Davidson Motor Company.

After 55 years of ownership, the Frieze family decided it was time to sell their business and hired Chaconas from Performance Brokerage Services to assist them with the sale.

Brad Holzhauer, the buyer, also owns and operates Big Saint Charles Motorsports and Saint Charles Harley-Davidson in Missouri. Holzhauer intends to maintain the 55-year-old legacy the Frieze family has built.


The dealership will operate under its new name, Green Mount Road Harley-Davidson, and reside at the same location of 1560 North Green Mount Road in O’Fallon, Illinois.

About Performance Brokerage Services

Performance Brokerage Services, an auto dealership broker, specializes in professional intermediary services to buyers and sellers of automotive, Harley-Davidson and powersports dealerships.

The company offers a different approach to the automotive, Harley-Davidson and powersports industries by providing complimentary dealership assessments, no upfront fees, no reimbursement of costs and is paid a success fee only. Performance Brokerage Services gets paid only after the client gets paid.


With over 25 years of experience, the company utilizes an extensive network of industry related accountants, attorneys, hundreds of registered buyers and enjoys longstanding relationships with most of the auto manufacturers and the Harley-Davidson Motor Company. The intermediaries at Performance Brokerage Services have been involved in well over 600 transactions. Pledging loyal and unwavering representation, confidentiality is vigilantly protected during the selling process and after the transaction closes.

With corporate offices in Irvine, California, six regional offices in Utah, Florida, Texas, New Jersey, Alberta and Ontario, and a dedicated Harley-Davidson and powersports division, Performance Brokerage Services provides its clients national exposure with local representation.

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