Dudley Perkins Harley Davidson San Francisco

Dudley Perkins Harley Davidson Has New Owner

Performance Brokerage Services, a new car and Harley-Davidson dealership broker has announced the sale of Dudley Perkins Co. Harley-Davidson in South San Francisco, California from Janet Perkins to Rich Gargano and Cliff Chester.

Performance Brokerage Services, a new car and Harley-Davidson dealership broker has  announced the sale of Dudley Perkins Co. Harley-Davidson in South San Francisco, California from Janet Perkins to Rich Gargano and Cliff Chester.

Dudley Perkins Co. Harley-Davidson is the world’s longest running family owned Harley-Davidson dealership. The dealership was established in 1914 by Mr. Dudley Perkins, Sr. in San Francisco and remained in the family ever since. The business also operates Harley-Davidson of San Francisco, an alternate retail outlet on the famous Fisherman’s Wharf.

Rich with history, Dudley Perkins Co. Harley-Davidson endured global events such as World Wars I and II, and the Great Depression. During WWI, Harley-Davidson Motor Company’s entire manufacturing inventory was supplied to the United States Military, so Dudley Perkins, Sr. shifted the dealership’s focus to buying and selling used motorcycles. Years later, the motorcycle unit for the California Highway Patrol was formed and the dealership provided not only the equipment to the CHP, but the training for the riders. After WWII, Dudley Perkins Co. Harley-Davidson purchased the excess used motorcycles from the military, refurbished them and offered them for sale to their customers.

In 1968, Perkins, Sr. handed over the baton to his son, Dudley Perkins, Jr. who owned and operated the dealership until 1996, when he then passed control onto his son, Thomas Perkins, the third Perkins generation. Wounded in a motorcycle accident, Tom Perkins had lost his leg, although that did not stop him from continuing to ride. Tom operated the dealership until his untimely death in 2015.

Tom’s wife, Janet and their son, Christopher continued to manage the dealership in his honor and the way Tom would have run it. Janet and Chris, along with Nicole Perkins, Sgt. Eric Batchelder and Mark Sangervasi, founded the Tom Perkins Legacy Foundation, which provides support and assistance to individuals who have been affected by the loss of a limb.

Today, Dudley Perkins Co. Harley-Davidson is a nationally renowned dealership and a significant piece of Harley-Davidson Motor Company’s history.

In 1998, Dudley Perkins, Sr. was inducted into the American Motorcycle Association Hall of Fame honoring him for pioneering the sport of motorcycle racing, his success as a racer, and for lobbying the city officials and arguing on behalf of motorcycle rallies and the benefit to their communities.

Dudley-Perkins Co. Harley-Davidson was purchased by Rich Gargano and Cliff Chester. Rich and Cliff also own West Coast Harley-Davidson in Salinas, California and its alternate retail outlet on Cannery Row in Monterey, as well as House of Thunder Harley-Davidson in Morgan Hill, California.

Links:

Dudley-Perkins Harley-Davidson

You May Also Like

SEMA Announces 2026-27 Board of Directors

The board will guide SEMA initiatives and programs affecting aftermarket suppliers and dealers.

sema-logo-1400x788

The Specialty Equipment Market Association (SEMA) has announced the result of the 2026-2027 SEMA board of directors election, with Jeff Hermann of the MagnaFlow Group elected as a board member. SEMA board members are industry representatives who volunteer their time to lead and guide the association. They are elected by SEMA-member companies and represent key membership categories including, but not limited to, manufacturers, distributors/retailers, manufacturers’ reps and services.

Turn 14 Distribution Adds Elektric Offroad Designs

Authorized dealers gain U.S.-built side-by-side protection, storage and mounting solutions for Polaris, Can-Am and Kawasaki UTVs via Turn 14’s portal.

turn-14-adds-elektric-offroad-designs
Can-Am Launches BRP GO! On-Road Navigation

USB Android and iOS support on 10.25-inch displays help show navigation, group rides and EV ranges data without headsets.

brp-go
SEMA Opens Industry Awards Nominations

The nomination deadline is Aug. 17 to spotlight channel partners, manufacturers, creators and rising leaders at SEMA Show 2026 in Las Vegas.

sema-industry-awards-2026
SEMA Show 2026 Floorplan Now Live

One million square feet and more than 2,000 brands connect powersports dealers with new P&A, tools and equipment, and OEM programs.

sema-show-2026
Other Posts
SEMA Extends 2026 SEMA Show Exhibitor Discount to ORBA Gold, Platinum Members

The discount applies now for booth selection as a unified off-road and powersports layout and SEMA reinvestment aim to maximize exhibitor ROI.

sema-orba-overland-expo
Evolution Powersports Acquires TAPP Clutch

EVP keeps TAPP as a core brand, expands manufacturing and dealer support, and brings new CVT clutch applications for UTVs and snowmobiles.

evp-acquires-tapp
Babcox Media Welcomes Matthew Babcox as Director, Strategic Partnerships

Babcox will work across sales, marketing and content teams to strengthen client partnerships, develop integrated solutions and support the continued growth of the company’s multimedia portfolio.

Matthew-Babcox-1400x788
National Powersports Dealer Association Marks 5 Years, Expands Dealer Advocacy

Growing from eight dealers to a national network, NPDA has targeted surcharges, floor plan costs, contracts and FTC pricing rules.

npda-5-years