Parts Unlimited has announced their support for the Motorcycle Industry Council’s RiDE Outreach Initiative with Feld Entertainment, aimed at introducing new generations and their families to the world of powersports during the Monster Jam Series. Together with Parts Unlimited brands Thor, Moose Racing and Z1R, the company will provide gear to help support the initiative, providing a safe way for audiences to take in their new experience.
RiDE is about getting new riders interested, swinging their legs over seats, getting behind the handlebars, with professional guidance from rider coaches and instructors. “That is the best way to inform them, excite them and knock down any perceived barriers to riding,” said MIC President and CEO Tim Buche. “We know we need the next generations of customers. We always will.”
RiDE programs are slated for seven cities with thousands of square feet of engagement area and hundreds of participants each hour, starting at Monster Jam truck events on the East and West Coasts, Arizona and Tennessee. Audiences who are not primarily traditional motorcycle enthusiasts will have an immersive, hands-on powersports experience.