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Evans Expands Commitment to GNCC Racing Series and Teams

Demonstrating its commitment to powersports, Evans Cooling has announced its expanded partnership with Racer Productions, producer of the AMSOIL Grand National Cross Country Series.

Graves Motorsports Full Titanium Performance Exhaust System for Yamaha FZ07

Graves Motorsports has introduced its new Full Titanium Racing Exhaust System for Yamaha’s 2015-’17 model FZ07 2-cylinder sportbike. The Graves Ti Race System is constructed from the highest available aerospace grade Titanium, featuring tapered header pipes and seamless laser precision welds.

Where’s The Beef?

Trade Dispute Could Gut U.S. Off-Road Industry “What’s the game plan? Well… there is none if that tariff comes into play,” admits Gravity TM Racing USA’s Ralf Schmidt. As the exclusive U.S. importer of hand assembled competition off-road motorcycles, TM is set to be the real loser in a trade war that has nothing to

Shifting Gears (Feb.) – Printing All The News That Fits

Orange Brigade promotion: Tom Etherington is now VP of sales for KTM Group North America. In this new role, Etherington will oversee the sales departments for both KTM North America and Husqvarna Motorcycles North America. After starting his career as the GM for Ab’s Motorcycle Shop Ltd. during the 1980s, Tom worked his way up

American Motorcyclist Association Announces Recipients of 2017 AMA Awards

The American Motorcyclist Association has announced the recipients of its 2017 AMA Awards. The individuals and organizations selected by the AMA Board of Directors have made outstanding contributions to the motorcycling community and their efforts support the AMA mission to promote the motorcycle lifestyle and protect the future of motorcycling.

WPS National Sales Meeting: What’s In A Name?

The name may say Western Power Sports, or WPS as it is commonly known, but it is far from being “only” a western company. While that may have been the case when WPS originally started as a snowmobile parts and accessories distributor in Utah, Nevada and the Pacific Northwest back in 1960, the company has

CFMOTO: The Sweet Spot In The Showroom

CFMOTO Finding Success as a Top Value Brand In a maturing industry like powersports, manufacturers have a tough job trying to find a place in the market. For some, that means always going bigger – a turbocharged 170 horsepower engine today, 190 horsepower tomorrow – for others, 50 years in the industry has gotten customers

Cernic’s Cycle World

The fans are out of their seats screaming. It’s the last lap and the two frontrunners are swapping the lead like madmen. Round the last turn, taking some air on a whoop, the checkered flag is just ahead… and the guy with the Cernic’s decal wins by a wheel. Although this is only an amateur

Kinderhook Acquires Performance Motorsports International, Forms Race Winning Brands

Kinderhook Industries, LLC has announced the formation of a new performance parts platform, Race Winning Brands through the acquisition of Performance Motorsports International from Dover Corporation. Kinderhook has acquired JE Pistons, Wiseco, Innovate Motorsports, K1 and ProX Racing as a result of the deal with PMI.

Charles Attig Wins Beta Motorcycle in 2016 Beta AMA National Dual Sport Series

Charles Attig, of Newark, Del., is the winner of a Beta dual sport motorcycle, awarded to one participant in the 2016 Beta AMA National Dual Sport Series sweepstakes.

‘Déjà Vu’ for January Wholesale Prices

Déjà vu is defined as “a feeling of having already experienced the present situation.” This is an apt description for Average Wholesale Prices (AWP) in January as 2017 got underway. Markets in the West started slow in San Diego and Dallas, then picked up steam in Cincinnati and Atlanta as the month progressed. This is

Goodbye 2016, Hello 2017

Our latest survey of powersports dealers indicates that the retail sales environment improved sequentially but on balance remained weak to close out the year. For many powersports and motorcycle dealers, the end of 2016 couldn’t arrive soon enough, as end-markets were choppy and consumers were generally more price sensitive than at any point since the

The New Norm in North America

Apparently we’re not in the business of selling motorcycles anymore – at least not according to Harley-Davidson CEO Matt Levatich. He says H-D is shifting towards a new norm in North America and will now be in the business of bringing in new riders, not selling hardware. Harley, to be certain, had a tough time

Yamaha Launches ATV / SxS bLU cRU Racing Support Program

Yamaha Motor Corp., USA has launched a new ATV / SxS bLU cRU Racing Support Program committing a potential total payout of $100,000 in race win bonuses for ATV and Side-by-Side racers competing in select classes and series aboard Yamaha’s 2016 or newer YXZ1000R and YFZ450R models.

Yamaha Expands YXZ1000R Line with New Special Edition Sport Shift Model

Yamaha Motor Corp., USA, is growing its YXZ1000R pure-sport Side-by-Side (SxS) line with a new 2017 Special Edition (SE) Sport Shift (SS) YXZ1000R. Yamaha’s U.S. factory is delivering the unit to dealers later this month.

AJP is Expanding in the US

Extending to a 3rd year of record breaking growth, AJP is expanding in the U.S. with help from new unit sales in 2016 that were up 62% over the 2015 calendar year.