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Giant Loop Possibles Pouch and Fender Bag

For 2017, adventure proof packing systems and gear innovator Giant Loop completely redesigned its Possibles Pouch universal tool bag and Fender Bag for dirt bikes.

Shifting Gears (Apr.): Printing All The News That Fits

Dealer inquiries wanted! Powersports industry brand builder Rod Derifield is back in the saddle… literally. Most recently president of the Motorsport Aftermarket Group (MAG)  Off-Road Group, including DragonFire, Malcolm Smith Racing HardParts, ProTaper, QuadBoss and Renthal, Derifield launched ROR Brands in conjunction with the Laughlin River Run. “ROR Brands is founded on a passion for

Track Days: Preaching To The Choir?

Say “track day” and visions of go-fast guys on crotch rockets wearing Rossi and Marquez replica leathers and lids probably flash from your subconscious. Ditto for the dirt dealers who envision local pros dressed like Dungey blitzing your customers through the whoops. This dynamic is shifting, however. While the typical track days continue to preach

Stronger Demand Drives AWP Up In March

Pre-Owned Is Heating Up Dealers around the country are reporting strong consumer demand for pre-owned vehicles. Average Wholesale Pricing (AWP) for March is up as a result, with notable price increases in almost every product category. Domestic Cruisers saw the biggest increase, up 11% over the prior three-month average, reversing last year’s softness as dealers

American Honda is Coming to Columbus, Returns to AIMExpo Presented by Nationwide for 2017

The American International Motorcycle Expo presented by Nationwide (AIMExpo) announced that American Honda Motor Co., Inc. will make its return to the show floor in 2017.

ARGO XTV Announces New ‘Ride Into Adventure’ Spring Promotion

ARGO XTV (Xtreme Terrain Vehicles) has announced a powerful new offer for off-road enthusiasts as part of its ‘Ride Into Adventure’ spring promotion. For a limited time only, qualifying consumers can purchase a 2017 Avenger 8×8 LX model and receive 0% financing for 60 months, plus a 3-year limited warranty and $2,000 in free accessories.

BMW Motorrad USA EnduroGuard Suit

The EnduroGuard suit is a professional, waterproof adventure suit with a new cut, new material, new colors and new features that satisfy the wish list of men and women seeking maximum functionality, safety and comfort while navigating roads less traveled.

Former MAG Exec Rod Derifield Launches ROR Brands

Powersports industry brand builder and entrepreneur Rod Derifield is back in the saddle… literally. Most recently president of the Motorsport Aftermarket Group (MAG) Off-Road Group, including DragonFire, Malcolm Smith Racing, ProTaper, QuadBoss and Renthal, Derifield is launching ROR Brands.

Polaris Jumps into Lucas Oil Off Road Racing Series

Polaris has partnered with Team Lucas for the 2017 season. Polaris will introduce its new fan and dealer ride-along program during the new, seven-weekend, 13-race Lucas Oil Off Road Racing Series season and at the Lucas Oil Regional Off-road Racing Series events.

AMA Announces 2016 Member Sweepstakes Winner

The AMA announced that five-year AMA member Troy Clark of Littleton, CO, won a 2016 Suzuki GSX-S1000 ABS in the 2016 AMA Member Sweepstakes.

Average Wholesale Prices Pick Up Steam in Feb.

It seems 2017 is off to a good start. The wholesale powersports market picked up steam in February with Average Wholesale Prices (AWP) trending further up from the prior three month average. The western U.S. markets caught up with the eastern U.S. markets, and dealer participation grew as everyone prepares for spring. Although prices were

Shifting Gears (Mar.): Printing All The News That Fits

Gimme a brake… Beringer Brakes’ U.S, agent Frog Specialties LLC has new digs. Consolidating all operations in Gardena, California, in the former Agajanian Enterprises building that once housed ASCOT raceway’s offices, Beringer Brakes U.S. facility boasts 3,700 sq./ft. of office, warehousing, R&D and warranty work space. Beringer Brakes are distributed through dealers, race teams and

Babbitt’s Online

For some time, Babbitt’s has been a major player on the Arenacross circuit, with Team Babbitt’s Gavin Faith earning the No. 1 plate in 2016. His teammates, Travis Sewell and Jacob Hayes, are cleaning up at stadiums nationwide. When not at the track, the online arm of Babbitt’s sells OEM parts and accessories, as well

Dealers Upbeat Early in 2017

Our latest survey of powersports dealers indicates that the retail sales environment remained weak in January but improved sequentially. The general theme in the marketplace is that consumer interest was focused on utility products and Maverick X3 models depending on the region. On the utility side of things, we believe there was some incremental sell

Scott Huddleston Named GM and VP of MotoSport.com

Backcountry.com has announced the appointment of Scott Huddleston as general manager and vp of Backcountry’s powersports subsidiary, MotoSport effective February 3, 2017.

Yamaha Announces 2017 Side-by-Side and ATV Factory-Supported Racers

Yamaha Motor Corp., USA has announced both its new and returning factory-supported Side-by-Side and ATV racers for the 2017 season.