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Pirelli Launches 2017 ‘Pay Dirt’ Promotion with SCORPION MX Tire Family

Pirelli has launched its 2017 “Pay Dirt” promotion that will provide off-road motorcycle enthusiasts the opportunity to receive a $20 Pirelli VISA Prepaid Card by mail.

Bullet Proof Designs Gen 2 Radiator Guards

Bullet Proof Designs Gen 2 KTM / Husqvarna Radiator Guards offer superior protection with added lower bowl protection and a ribbed design for increased strength.

Parts Unlimited Announces New Hires

Parts Unlimited has recently made additions to its sales team. Isaac Ackels is a new sales rep for the Central Region covering the Cincinnati area, Jason Hillsgrove is a new sales rep for the North East region, and Greg Stilwell is the new regional sales manager for the North Central region.

Graves Motorsports Yamaha FZ10 Exhaust System

Employing the same design technology and performance gains found on its YZF-R1 and R6 factory race bike exhaust systems, the Graves Ti Race System is constructed from the highest available aerospace grade Titanium.

American Motorcyclist Association Honors Racers, Organizers at Annual Banquet

The American Motorcyclist Association recognized its greatest champions and hardest-working organizers from the 2016 season on Jan. 21 during the AMA Championship Banquet at the Hilton Downtown Columbus in Columbus, Ohio.

Baja Designs is Presenting Sponsor of King of the Motos

Off-road lighting manufacturer Baja Designs is the presenting sponsor of the King of the Motos motorcycle race on Feb. 4, during the ULTRA4 Racing King of the Hammers (KOH) week of trials and races at Mead Dry Lake, in Johnson Valley, Calif.

December AWP Remains In Sync With Prior Year Norms

As 2016 crosses the finish line, Average Wholesale Pricing (AWP) remains in sync with prior years’ norms. Slight upticks occurred in Domestic Cruisers and Side-by-Sides, and slight declines occurred in Metric and Off-Road products. Dealers’ wholesale appetite for product varied across the U.S. in December, but overall these trends are typical for the end of

Shifting Gears (January): Printing All The News That Fits

Turmoil in the e-tail ranks to ring in the New Year! Word broke December 16th that RevZilla frontman Anthony Bucci was out as CEO effective January 13, 2017. “As I looked towards RevZilla’s future – which I believe has incredible potential – I recognized that the best approach for continued growth and expansion is a

2017 Beta AMA National Dual Sport Series Schedule

Thousands of AMA members search for new trails to ride and sights to see on their dirt bikes each year. The AMA National Dual Sport Series, sponsored by Beta for the third consecutive year, boasts 19 two-day events for 2017.

Yoshimura Now Distributed by WPS

WPS (Western Power Sports, Inc.) has announced the addition of Yoshimura products to its expanding list of vendors. As part of the new agreement, WPS will now distribute Yoshimura off-road, street, ATV, and UTV products in the United States through its six regional distribution centers.

Casey Folks the Founder of Best in the Desert Has Passed Away

Best in the Desert has announced the passing of its leader on January 12, 2017. Casey Folks suffered a massive stroke on the morning of January 7th in Parker, Arizona.

Baja Designs OnX6 Light Systems

Baja Designs OnX6 light bar systems offer several levels of high-performance lighting, which establish new standards for off-road lighting. All of the light bars are based upon the original, OnX6 light bar, which is 10-inches long, featuring Baja Designs’ exclusive MoistureBlock Technology and the industry’s only anodized aircraft-grade aluminum extruded housing.

ProTaper Launches 2017 Team Video

ProTaper has announced its professional athlete and race team lineup for the 2017 racing season.

Touratech Unveils 199kg Waterboxer-Powered Enduro Bike Called the R1200GS Rambler

The project, code-named K199, was a challenge accepted by Touratech to build an enduro machine based on the current liquid-cooled R1200 powerplant for BMW Motorrad.

BMW Motorrad USA Welcomes BMW Motorcycles of Burbank

BMW has announced the opening of BMW Motorcycles of Burbank. Under the leadership of Dealer Principals Mike and Aya Ungureanu, the exclusive BMW Motorrad retailer offers a complete line of new and pre-owned BMW motorcycles, parts, accessories, apparel and service capabilities in a completely new 12,000- square-foot retail facility and showroom.

AMA Objects to Scope of Two New National Monuments

The designation of two new national monuments by President Barack Obama this week could jeopardize access for responsible motorized recreation on more than 1.6 million acres of public land in Utah and Nevada.