The New Standard
How to adopt a performance-based sales model.
Performance Based Selling Podcast
What if everything you’ve been told about selling is wrong?
Latest News
Triumph’s 2009 North America Sales Top 10,000 . . . Yamaha Canada Names New President . . . Drag Names New Sales Rep
Motorcycles Are Dangerous!
Yes, bikes are dangerous, but media surveys conveniently fail to compare apples to apples.
Benchmarks
The BOC looks at benchmarks and performance indicators to ensure that all profit centers are operating at peak efficiency.
What Do I Need To Do To Put You In This Van Today?
The greatest risk for our industry is falling prey to the business practices that have earned the auto industry a negative reputation.
Clubbing Baby Seals!
Robin reminds us that this business is supposed to be about having fun and doing irrational things like riding motorcycles.
Inside the Industry
S&S to celebrate 50th . . . BMW buys Husky . . . Electric UTV
A Tribute To The Man From Dixie
Robin pays tribute to industry veteran and MPN lead columnist, John Wykoff.
Scooters & Trikes
Although they both appeared a half century ago, two old products are new concepts again.
You Owe Me Another One!
Six more ways to effectively leverage the law of reciprocity and improve just about every dimension of dealership life.
Dressed For Thrills
Sportbike Gear Guide — Photos by Joe Bonnello
A Failure To Communicate
Blogs, flogs, MySpace friends, podcasts … Robin wades into techno-territory.
March Madness!
Robin shares the madness encountered in putting together this March issue.
Higher Education
What you don’t know really can hurt you… How does a dealer find out what is really going on?
Consolidation, Part II
Robin responds to the residual flak from the July “Holeshot.”